A recent study by the National Association of Realtors claims that 88% of buyers bought their home through a real estate agent. The same study concurs that 73% of buyers interviewed only one real estate agent to do their home search.
This figure indicates the need to build awareness in buyers. This is one of the main reasons to utilize real estate marketing strategies for anyone seeking to be at the forefront of the business. In this blog, we list 10 ideas that are crucial for commercial real estate marketing.
10 Real Estate Marketing Ideas
Segment the Audience
Any real estate company that seeks to differentiate itself in the market must have comprehensive knowledge of the target audience. It can be beneficial if the company spends enough time and effort in understanding their customers and what gets them going to craft the brand messaging and the marketing plan. This kind of preparation will allow you to create unique approaches for different audience segments without adhering to a one-size-fits-all targeting plan.
Taking a close look at the competitors will enhance the messaging where you can either lift or get inspired by their marketing ideas. Pay close attention to the properties getting advertised by your competitors and the tactics they employ for marketing. Once you know this technical analysis, plan to segment the audience based on shared characteristics such as demography, buyer type, and buying criteria.
Create a website
The Internet has made it easy for buyers to access information with the click of a button. Today, most buyers prefer to do research/investigate the products and services before they actually commit to an agent.
Do not get left behind in this sphere and get it done with a website where you can include all your products and listings to show all prospects on offer. Include all listings on the site and keep the website up to date for anyone accessing it. Moreover, enhance the website’s utility with a mortgage calculator or a tool that would help potential buyers. Thus, you will provide value to potential customers even before they have decided to engage your services.
Use Video Marketing
The increased use of mobiles for videos indicates that real estate businesses have started using real estate video marketing as a marketing tool. Only a small percentage of businesses use real estate video marketing, with the rest losing out on a good chunk of leads.
Creating videos with the help of a real estate video editor helps build curiosity, improves brand recall, and adds a great impression to the marketing pitch. The video can comprise a video walk-through of the entire property with a voice-over describing the location, outdoor spaces, and amenities.
Build a Blog
A blog can be a great marketing tool for having an impact on search engines, enhanced presence on social media, and a great platform to begin conversations with potential clients. Offer tips and advice, key company updates, and discuss industry news and ongoing market developments. Being an expert in the field is a perfect opportunity to showcase your expertise in the real estate field.
Develop Email Marketing Campaigns
Put in efforts to create an exhaustive email list. Now leverage the power of your email list by sending out regular blog updates, and updated property listings that are available. In the long-term, you would see the emails actually impacting your target base, with a chunk of your potential leads coming from your email list.
Get Active on LinkedIn
In recent years, LinkedIn has become the most sought-after platform among professionals. Its 660 million+ active user base opens up opportunities to connect with professionals from all walks of life.
Real estate companies are often on the lookout for high-net-worth individuals who actively seek to invest in real estate. With LinkedIn, real estate companies can easily engage with prospects who are most likely to converse and invest. The platform even accommodates the need for real estate companies to reach out to prospects with personalized messages.
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Implement SEO Actively
While having a website is the first step, the next is to align the website with the prevailing SEO practices. By implementing effective SEO tactics, your website can become eligible for ‘free traffic’ from Google with a high ranking on the SERP. This is a win-win situation, wherein your real estate company can get easily discovered by prospects who use the search engine for their real estate searches.
The SEO plan should consist of content strategy, technical SEO, link building, and all facets that make for effective SEO implementation on the website. If you cannot handle SEO on your own, it is wise to hire an expert from the outside who can work on your behalf. They will help optimize the website and gear it for maximum visibility.
Use Drone Photography
Drone photography has become extremely popular among real estate companies. Currently, companies in the domain are taking sweeping shots of properties and a glimpse of the surrounding landscape. Drones can be used both for photographs and videography and can potentially be a differentiating factor in your real estate business.
Such efforts form a part of the real estate video marketing exercise that is currently becoming quite popular in the West. After shooting the footage, the drone company themselves would use a real estate video editor to furnish the final output of the property, ready to be shown to the prospects.
Ask for Referrals
Most real estate agents go for recommendations from friends and relatives. There is nothing to be shy about, and the only thing you need to have is some nerve to ask for that help in finding that lead.
Collect and Display Testimonials
Displaying testimonials from satisfied clients is a great resource for bolstering your credibility and building trust in the market. When a sale goes through, immediately ask for a testimonial from the client. Make it a video testimonial for a better impact on the audience. Please put it on the website so that prospects understand how you served people in their position.
Final Thoughts
Many things can be done to get a real estate marketing plan off the ground. If you are a company that is just starting or new with new-age marketing, it is better to start small and execute one or two things mentioned in the blog. Once you succeed in your execution, you can experiment with more ideas and expand your marketing plan. Always remain jittery from trying everything all at once.
