When to build your brand? Are you wondering if TikTok can help?
In this article, I’ll show you 11 amazing tips to use TikTok that will enhance your brand exposure.
Before seeing those golden ideas, we crawled the most powerful social media platform TikTok and its latest marketing strategies for your business success.
What Is TikTok?
TikTok takes people as a storm, and it is one of the most entertaining social media platforms with 800 million active users each month. Initially, TikTok’s primary purpose is mainly for user engagement and to entertain people with various short video clips.
Later, the fastest growing social media platform TikTok rolled out amazing marketing techniques such as business accounts that generate brand identity, improve their brand engagement and reach their target customers drastically.
Lip syncing, dancing, music, and duet videos are some of the most famous and funny video content that attracts lots of attention within a short span. So, it has increased in popularity and become one of the world’s most downloaded social media apps.
TikTok creates a huge impact among adults and users aged between 16 to 24 years. On average, users on TikTok spend more than 52 minutes per day on the app. For its massive reach, TikTok has reached across the digital marketers to maximize their brand popularity on the platform.
Advantages Of TikTok For Business:
If your target market is between the age of 16 to 24 years, TikTok is definitely the best choice to reach your brand to the exact customer.
TikTok is a great platform for businesses in multiple locations to show out their brand presence on a global scale. Because TikTok is still available in over 150+ countries in 75 languages.
TikTok provides many opportunities for you to engage with your audiences. For example, everyone who enters into TikTok is ready to interact with your brand through hashtag challenges, duet, and react videos.
With TikTok influencers, you can interact with large people and get maximum exposure.
11 Golden Tips To Boost Brand Enhancement:
#1. Feature On TikTok For You Feed
Once you open the TikTok app, you can see a page of videos that are labeled with “For You.” It is a customized collection of videos that will be based on your past activities, interest, and taste.
Having your content appear on the TikTok “For You” page is the success of your profile and brand. It gives an excellent opportunity for you to gain more recognition, receive likes on TikTok and make your videos viewed by a loyal audience.
Here are some interesting tips to get your brand videos featured on TikTok “For You” feed.
Uploading high-quality videos offer you to reach potential viewers.
Publish short video clips that people will happily watch your video till the end.
Trending music on your videos will increase the chance of getting featured on FYP.
Hashtags are king on TikTok, and they will show your content in front of a wider audience.
If you make catchy and engaging videos, you can get the chance to get high engagement and visibility.
#2. Pick Your Niche
Many successful TikTok creators create videos on a specific topic over and over again. Finding your goal is the essential strategy to make your brand more visible and boost your audience engagement rapidly.
When you start using TikTok to introduce your brand, you have to keep publishing content regularly and at the peak time of TikTok. It will help you to know your audience’s interests and what they expect from you.
Instead of producing unrelated videos, you can find the two trending topics that your audiences are really engaged with and create videos based on those topics. It is a great way to keep your content in front of a wider audience and increase your brand reach.
#3. Use TikTok Live Stream Marketing
TikTok live stream marketing is one of the most beneficial methods to connect with your target audiences and get better recognition. Whether you are an individual brand, you can use TikTok live to conduct a general meeting with your fans and followers. Likewise, you can make any task or event to entertain your audiences and engage them to interact with your brand.
One beautiful thing about TikTok live stream marketing is you can easily communicate with real-time followers using comments and get access to exposure. When you go live on TikTok, your followers will receive a notification, and who’s scrolling their TikTok “for you” feed will also see that you’re going live.
#4. TikTok Copycat Content
Copycat content is one of the most popular content marketing on TikTok, which helps you to get more engagement and high visibility. Some users will upload an original video in a 15-second clip that shows a dance or audience clip. Then the other user will post videos on themselves with the same song if they are inspired.
An example of a copycat video is lip-syncing and dancing videos. Remember that when you make copycat content on TikTok, it’s essential that you can use the original audio so you can gain maximum engagement and exposure.
#5. TikTok Stories Marketing
TikTok is undoubtedly a popular short video-sharing platform in the social media world. Stories are one of the beneficial features of the TikTok application that helps to promote your brand to the exact audiences. Instagram is a popular platform for its stories features; TikTok’s 15-second short video clip gives the best user experience.
Once you have posted the brand-related videos in the TikTok stories and if you turn the visibility mode into public. Then your brand followers and the new customers will see your stories and engage them if they are attracted.
Moreover, you can post some interesting games like quizzes and puzzles in your TikTok stories. It will help many followers to reply to your post, so the brand engagement will increase quickly.
#6. Promote Hashtag Challenges
Do you know hashtags are the king to generate your brand revenue?
Of course, hashtags are the pillars of your content reach, which helps you show your content in front of a wider audience. Hashtag challenges are one of the most trending marketing techniques that top marketers and brands use to increase their brand identity and exposure instantly.
TikTok allows you to create your challenges with trending & relevant hashtags and post it into your feed to encourage your followers to participate in them. Then, audiences will accept the challenge and create & post videos in their feed.
With the best hashtag challenges, you will get the chance followers ->followers can see your brand challenge in their feed, and they also can participate in the challenges. As it extends, hence the branded hashtag challenge will have replication and boost your traffic.
#7. Duet & Stitch
Every day on TikTok, many people share memorable moments with their fans and followers. Duet and stitch are an excellent opportunity for you to have a good experience and keep them interacting with your brand.
Creative video content always wins among the wider people. Duet and stitch is absolutely a creative element that generates maximum attention from real TikTokes. Through these amazing functions, users can show their own creative ideas to other users’ content.
For brands, the TikTok duet and stitch is an effective strategy to build an immersive world of unique followers and gain maximum exposure. The duet tool allows you to create reaction videos in split-screen format. Also, with the TikTok stitch, you can cut a particular part of other users’ videos and add your video to it.
#8. User Generated Videos
User-generated content is defined as content created by customers, employees, and influencers rather than brands. In other words, UGC is content where users are encouraged to share their brand experiences in the form of text, images, tweets, videos, or anything else.
Every time you upload your videos on TikTok, you can ask audiences to engage with your content and ask for their feedback. Even more, you need to find the best influencer with massive followers and engagement.
#9. Promote Your Brand Via Influencer Marketing
TikTok helps brands to find their target customers through an external source. The marketing platform TikTok consists of massive influencers in different industries, which helps brands to elevate their potential followers and generate sales. Influencers usually have a large following and good content ideas. So, they involve partnering with popular brands & businesses to establish brand promotions among their followers.
TikTok has four amazing types of influencers, they are
Nano influencers – 1000 to 10000 followers
Micro-influencers – 10000 to 100000 followers
Macro influencers – 100000 to 1 million followers
Mega influencers – 1 million to billion followers
You can select your influencers based on the audience requirement and your business goals. Then, they will help you to enhance your followers and increase sales. But, remember that, before you choose influencers for your brand development, you have to make sure they are relevant to your industry and which has a significant number of followers.
#10. TikTok Contests & Giveaways
No matter whether you have a small or big business, contests and giveaways are excellent options to get your brand more exposure. Suppose you create a contest that is beneficial to your target audience and make it easier to participate. You will get the opportunity to get more attention from new followers and receive potential customers to your brand.
TikTok contests and giveaways are the perfect content strategy, which will help you to increase your views, engagement, and brand reach. If you promote your contests more interestingly, it will attract more audiences, and it will drive traffic to your product page.
#11. Make Use Of TikTok Ads
TikTok has introduced its advertising feature over the last year. It allows users to promote their brand to loyal audiences and get high engagement. Most of the brands use this paid advertising method to show their brand message among the best markets.
Here are some types of TikTok ads:
Top view – it is the advanced feature of brand takeovers, and it has the option to create the ad with autoplay and sound effects. With this ad, brands have the opportunity to create up to 1-minute video with custom links.
In-feed native ads – It is a 9 to 15-second full-screen ad with compelling content to attract your target audiences. It is an effective way to gain more exposure with actionable call-to-action buttons. The results of infeed ads are measured by video views, clicks, impressions, clicks, duration, shares, and more.
Brand takeover ads – Brand takeover is a full-screen ad that is displayed when the user opens the TikTok app. It is a sensible ad format, which includes visual elements like images, videos, GIFs, and more. You can add clickable links in brand takeover ads that will help you to receive more traffic to your brand’s website.
Branded effects – TikTok enables you to design your own brand filters and effects to get more impressions and reach. Similar to Snapchat branded lenses, TikTok advertisers can add 2D, 3D, and AR effects to their videos.
Here are some interesting TikTok facts every brand should know:
Compared to other social media platforms, the TikToks activity level is really high.
More than 34% of users upload their content at least once a day.
23% of internet users used TikTok for watching other users’ videos.
Entertainment content is the most viewed content category, and it accumulates 535 billion hashtag views.
TikTok gains the highest social media engagement rate per post.
Within a short time of TikTok’s development, it has gained 1 million video views per day.
80% of TikTok’s revenue comes from china.
Related: How to get followers on Instagram fast.
TikTok is one of the highest-earning stars in the social media world. It offers endless opportunities for every individual and business person to increase their engagement, reach potential followers, establish their brand to the target customers and make high revenue.
With all these features and functions of TikTok, you can create your content more valuable, engaging, and entertaining to your audiences. Finally, most marketers prefer TikTok to enlarge their online marketing with huge followers.
I hope this article will help every small and big business to develop their business growth and enhance brand engagement.