“If you want to be successful, follow the trend; use the latest technologies,” says the wise man.
It applies to every business – B2B, B2C, brick and mortars, eCommerce stores, and the emerging ones.
It’s easy for customers to book, order, transfer money, and do all the other activities with mobile apps. And coming to Magento 2, it is an improved and advanced platform. It has a robust structure, thousands of extensions, innovative features, and more. When these two technologies merge, they can give you a revolutionary tool for success.
Many businesses, around 250,000, have already moved to Magento to achieve their desired sales and ROI.
The latest trends, such as Live Chat, Voice Support, AR, and VR, are further paving the way for businesses to move towards smarter technology.
The way you sell, receive an order, do payment transactions is changing. The way you manage business data is changing. All this is possible only with the development of mobile apps.
Let’s see what more does a mobile app for Magento 2 have for your business.
1. Smooth Store Access
How simple is it for your customers to access your products? Can they order the products from the comfort of the home?
If yes, and it’s your website that makes it possible, it’s fair not to have a Magento 2 mobile app. However, customers prefer mobile apps to websites. They don’t have to remember the web address and miss out on app-specific features. They can quickly look for products, purchase securely, and interact with your brand more comfortably.
If they find it satisfactory, they even share it with their friends and relatives. Overall, it bridges a gap between your target audience and sales.
2. Large Audience
While surfing through the website, the customer may leave with a guest check out. But, a mobile app for Magento 2 helps you gather data. Every time a customer downloads your app to purchase, you get an additional chance to gather their information.
You can use that info to target them, recommend products based on their previous search and orders, etc.
With this data, you can provide customers with some kind of support. You can easily identify what they are most likely to prefer and where they would spend money. This is how mobile apps are bringing in a personalized approach. They not only help build an audience but also improve your sales.
3. Marketing and Communication
Emails are the traditional way of marketing. For attracting customers, you would often send out emails and discounts. With Magento 2 mobile app, you can do a lot more. You can attract customers and build your brand reputation. You can interact with them and ensure they experience quality and value.
Though, launching a mobile app is in itself an advertising tact. It allows you to market your business well via discounts, news releases, upcoming sales, and games.
Amazon uses the ‘game strategy’ most of the time during the festive or seasonal sales. Availing offers by winning games makes customers download the app and interact.
You might have also seen the ‘spin the wheel’ feature while accessing apps.
For communication, you can create polls, ask for customer feedback, conduct surveys, and enable them to report errors.
4. Business Processes
Why should only customers get satisfaction? It should be easy for you to interact with your team, monitor and manage the processes, extract files and data, aggregate statistics, and do a lot more.
Magento mobile app provides a powerful dashboard and backend to help you streamline all the business operations. It empowers you to automate a lot of tasks. The main advantage is that even while being away, you can keep track of your business workflow. With custom features, your teams can also work conveniently.
5. Customer Loyalty
The more comfortable it is to book, order, pay, and make a purchase, the better are the chances of increased loyalty.
As customers want ease, they tend to go back to the same brand for shopping. You can increase this comfort level with an app.
If you have a mobile app for Magento 2, you can run loyalty programs. As customers engage more with your app, they can earn better rewards. They can then spend them on the products they are looking for.
For instance, consider Taco. It offered a loyalty program through its app a couple of years back. What intensified their sales are the rewards on the repeat orders. They did it by leveraging social media and app integration.
With such a system, it becomes easy to interact and drive sales.
A lot of people face challenges with checkout or abandon the products because of insecure payment methods. Generally, having to enter a lot of details during checkout also results in cart abandonment. This results in decreased sales.
To ease the process, Magento 2 mobile app eliminates unnecessary steps and makes the checkout quick and hassle-free. With the app, you can also motivate customers for mobile payments. You can roll out exclusive offers for customers who have installed your app.
Features like Wishlist, save for later, which allows customers to purchase at their own convenience, can also help you retain customers.
7. Competitive Edge
Everyone, including you, wants to be first in the race. And for that, you need to be smart and provide value that your competitors don’t. Your USP can be anything. It can be your products, quality services, customer experience, or a mobile app.
A mobile app for Magento 2 can strengthen your position in the market. It can also increase your brand recognition. To understand how, here’s an example.
Louis Vuitton allows customers to use their apps even in the physical stores. If the required size/color of the product is unavailable in the store, they can scan the barcode and look for the stores that have the exact product, or even they can buy it online. It also encourages customers to take a photo of women’s or men’s bags, and access the suggested Louis Vuitton products.
This kind of technology increases your brand value.
But would it be possible with a website?
I mean, would your customer prefer searching the web address and carry out the scanning procedure?
In most cases, they would opt for another store or brand.
And what if you have an app, but your competitor doesn’t?
Who is at an advantage now? Obviously, you!
8. Analytics and Reports
Magento offers an innovative dashboard that allows accessing all the business data in one place. It means you can view all the data right from your mobile app.
By utilizing Magento 2 mobile app, you can analyze a lot of data. For instance, what customers prefer buying the most, the time they spend on apps, what functions are mostly used, and so on.
You can also gather data about their geolocation, demographic data, information on interests, etc. And together, this data can help you enhance the user experience, plan business strategies, and help you succeed.
Life becomes easy with a Magento 2 mobile app. Business operations become smooth, customers happy, and your staff relaxed. With the app, you can solve a lot of problems that your customers face. Having a mobile app for Magento 2 will add to your business development.