1) Welcome Email Series
Welcome to Email CampaignCommerce, you have gained a new customer. Imagine for a second you were introduced to a new friend or perhaps a new colleague, just polite to introduce yourself. The Welcome Email series is just for that. This is not the most common email promotion, but it is the most effective.
There is a chance to make some acquaintance with your new customer by sending a series of three, four or five a. You can educate them on your brand commitment when they are most open to hearing from you.
Here are some examples you should have in your welcome series:
- Perfection and role
- Invite them to your social media
- Learn about them
- Ask them for their birthday – Ask them about their preferences for email – Ask them how they got you
Taking too long to contact a new email customer can lead to higher spam scores because your customers forgot that they actually signed up for your listing. After all, welcome emails earn more than the average opening rate, click-throughs, and more.
If you don’t have any other type of email marketing promotion, use it.
Here are 4 important things to keep in mind when creating your welcome email.
- Wow your customers
- Showcase your brand
- Say thank you
- Give them a little gift
2) Standard promotion
Standard promotional campaigns This is the most common of email marketing campaigns and probably the most familiar to you.
You may now receive promotional emails from a brand in your inbox … or dozens. In my experience as a consumer, these are often less strategic or regular than we would like to see.
These are like machine-gun fires, repeatedly displayed in inboxes as a kind of rat-tat-tat repetition that never changes. That’s not what we encourage – think through these promotions.
Instead of sending 10 separate one-off emails to promote your products, should you think of a promotion that somehow progresses or integrates so that one email creates the previous one and moves on to the next?
Here are some things that can add spice to your traditional e-mail campaign:
- Rejection of emotion
- Add a joke
- Let go of their curiosity
- Give a free product
- Use slogans from popular music
- Use colors, images and fonts that draw attention
- Give a free product
3) Seasonal campaigns
Seasonal Campaigns Promotional email campaigns are discontinued.
You can probably start email marketing on any big holiday. These types of email marketing campaigns can have a rebuild before the event and a follow-up afterward – which means there are several opportunities to send your email.
Especially important for retail for this period. . In the United States alone, these sales were valued at more than 74 billion.
Here are a few things to consider when planning your season to promote:
Know the holidays in the country you are preaching. This is a great way to share your list.
Get started early. People bomb on holidays so make sure you are the first person to reach their inbox.
Make sure the color as well as the language matches the holiday theme.
Give them exclusive discounts for the holidays. This is one of the reasons why holiday marketing is so effective.
Use urgently. One of the main reasons email marketing works well is because they are for a limited time.
4) Triggered email series
Purchase Post Drip can trigger a series of targeted and relevant emails targeting your user actions with automatic email marketing.
It could be that they clicked a link to one of the emails in your promotional email series, placed items in their cart but bounced without checking out, downloaded a piece of content, bought something, or responded to a survey. Either way, their behavior has now “triggered” the drip campaign that they entered.
According to the DMA’s 2013 National Client Email Report, 75% of email revenue is generated through triggered campaigns rather than one-size-fits-all promotional campaigns.
Reading Melchimp’s automation triggers, here are 4 types of triggers that you can add to your email marketing toolbox:
Campaign Activities: An email is sent to someone who is part of the campaign list, opens a specific campaign, does not open a campaign, clicks on a specific link, does not click on a link.
List Management: Triggers an automatic email when someone manually adds to the list or if they themselves sign up for a list.
Workflow Activity: Sends an email that a customer sends after receiving, opening, not opening, or clicking on a link to an automated email prior to your series.
