Thanks to Artificial Intelligence, digital marketing has taken a turn for the better. AI is of prime importance since automation has become the need of the hour in the field. This article outlines 7 tips to improve your digital marketing strategy using AI. Read on to stay updated!
AI – The ‘behind the SCREEN’ automation hero
“Ok Google, show me the latest smartphone from OnePlus, along with specifications”, is more than enough effort from your end to get the answers you seek on the internet. There is no human being sitting behind your screens directing you towards the answer to your queries. It’s Artificial Intelligence that quietly works behind the screen to provide you with what you need at your command.
Automation is the next big thing in the field of digital marketing. Already taking the field by storm, automation in digital marketing simply means replacing crucial tasks done manually with different tools and applications, which will speed up the process involved in digital marketing.
So, what’s the technology behind these automation tools? Artificial Intelligence! With the advancements in technology, the field of digital marketing has only become smarter, making our marketing process more straightforward by taking over tasks – both simple and complex.
AI (short for Artificial Intelligence) in digital marketing has potentially transformed how we reach, connect, interact, and engage with people or end-users. AI has the power to predict, track, collect, and present information in an easily perceivable way for businesses and brands to enhance their performance.
The easiest examples of Artificial Intelligence are voice assistants like Google Assistant and Siri, the chatbots you come across on websites, and more.
Speaking in business-based terms, AI is software with the ability to learn and improve its performance without the intervention of human beings in terms of inputs and controls. This simply means that AI effectively replaces manual efforts in enhancing processes involved in marketing and effectively improves the business’s overall performance.
Before the advent of artificial intelligence, humans were involved in observing or studying the market, the customers, and data, in drawing conclusions. This was a time-consuming process that involved detailed research over a period of time. With artificial intelligence in place, this process is not only accelerated, but it has also become easier for marketers to effectively analyze and provide businesses with insights.
AI is today an essential part of digital marketing. So, if you are not using AI, you are falling behind! If you are looking for AI-based digital marketing services, consider working with a digital marketing agency as they are competent and also updated in the field.
This blog will address some of the several advantages that artificial intelligence brings to the table in the field of digital marketing and also outline a few tips to improve your digital marketing strategy with AI. So, stay with us!
Let’s get started with the tips first!
7 Tips to improve your digital marketing strategy with Artificial Intelligence (AI)
Artificial Intelligence has been transformational in the field of digital marketing. With the help of automation, the marketing process has seen a multi-fold growth, making AI one of the most indispensable factors in digital marketing.
From generating content and taking campaigns live to getting data-driven analysis and keeping in touch with the audience (yes, e-mail automation is still very much in vogue and effective at that!), AI has dipped its foot and proven its mettle over time.
Therefore, it is established that automation and AI are here to stay and create a new wave in technology and digital marketing.
Are you looking to adopt Artificial Intelligence in your digital marketing strategies? Here are 7 useful tips that will help improve your digital marketing strategy with AI.
1. Chatbots
Chatbots and NLP – Natural Language Processing is extremely relevant in today’s digital world. NLP is predominantly used in chatbot technology by businesses and digital marketing professionals. Natural Language Processing is a part of machine learning that can perceive, analyze, and create human speech. So, this technology is used in chatbots to converse with users or potential customers who visit their website.
If you plan to set up or revamp your website, consider implementing chatbots with NLP. Chatbots can understand basic queries and revert to the customers in no time. They can assist customers round the clock so that they don’t have to wait for you to manually revert to them. This improves customer service as well as satisfaction by many folds, thereby providing a better user experience for the customer.
2. Provision of customized experiences
Personalizing content to meet the needs of individual customers is manually impossible. This is where AI comes in to fill the gap. Artificial Intelligence tools can gather data about your customers across different platforms and track, gauge, and analyze their behavior, wants, and needs. This can help you optimize your strategy to better suit your customers’ needs.
AI tools track and look for patterns in customer behavior and see what kind of communication they positively respond to in order to help you customize your language and content accordingly. Artificial Intelligence helps drive the customer to the checkout page by constantly tweaking communication and giving them what they want.
3. Predictive Analysis AI
Predictive Intelligence is a part of Artificial Intelligence that can predict future events by tracking and analyzing past data and statistical algorithms. Due to its effectiveness, marketers allow predictive AI to guide them in making important business decisions.
Predictive AI also gives you suggestions on pricing, based on the market conditions, availability, customers’ mindset, and more, in order to improve conversions. Therefore, if you are looking to integrate AI into your (digital) marketing strategy, ensure predictive AI is not ignored!
4. Automate e-mail marketing using AI
E-mail marketing is one of the most popular ways businesses and brands keep in touch with their customer base. It helps businesses build a community of loyal customers for their brand. E-mail marketing is used to send an array of e-mails, including sales, festive, offer-based promotions, and more.
Automation has taken e-mail marketing to a whole new level, making it easier for businesses to communicate with their customer base. Insights provided by AI also help businesses tweak their e-mail strategy, thereby making it more effective in reaching out to customers. Automation also eliminates the need for manually typing out e-mails and waiting for the right time to send them across.
5. Advanced voice search
Voice search is experiencing growing popularity by the day as it replaces the necessity of messaging and simplifies the search. Customers today are leaning towards voice search technology, as they find it more convenient than typing. Well-established businesses are trying out voice search. As we have already established that AI has taken over customer support, it is only a matter of time that voice takes over customer services.
Voice-based services also guarantee the customer a user-friendly and convenient experience.
6. Consider AI for content creation
While AI has taken over almost all aspects of digital marketing, content creation is no exception. Several Artificial Intelligence-based tools aid in content creation and generation. This can be especially helpful if there is a huge load of content and campaigns to be worked on.
Even otherwise, AI can help optimize content according to the audience’s needs, based on the audience behavior, response, and consumption of existing content. For this reason and more, you need to seriously consider opting for AI for content creation. This will definitely be fruitful, as content goes directly to the customer.
7. AI-based AR and VR
Social media and other digital platforms and brands like Facebook, now Meta, have begun including augmented and virtual reality-based content in their marketing efforts in order to provide their customers with a unique, immersive experience that will push them to take a well-informed action on their product/service.
For example, a real estate company providing their customers with a virtual tour of their property on their website or even an e-commerce brand offering a virtual experience of their products come under AI-based augmented/virtual reality.
This way, brands, and businesses allow their customers to engage with them (and, in some cases, even make a purchase decision!) from the comfort of their homes.
Benefits of using Artificial Intelligence (AI) in digital marketing
As established before, Artificial Intelligence (AI) has transformed the way businesses optimize their strategy to perform better. In addition to this, AI has also been immensely helpful in providing a personalized customer experience for end-users and more. And get this – The AI revolution has only begun.
Artificial Intelligence is all set to move further towards the center of the stage, as more and more businesses are looking to implement AI in their marketing and digital marketing strategies. Artificial Intelligence gives you a competitive edge over the rest as it improves the efficiency of the marketing processes involved.
Let’s take a look at some of the benefits of using AI in digital marketing.
1. a Better understanding of the audience: Artificial intelligence keeps you informed about your audience. With smart tools and applications involved in studying the audience and their behavior, AI has made it easy for business people and marketers alike to better understand their audience and tweak their marketing strategy accordingly.
2. Better promotion: Artificial Intelligence helps target the right audience and provides marketers with detailed insights that will help them optimize their campaigns. AI can also analyze the market conditions and offer insights into future behavior and trends, thereby helping you stay ahead of your game. This will, in turn, result in better promotions and advertising that will automatically bring in good results for the business.
It is noteworthy that AI is already being put to use by Facebook and Google on their advertising platforms. No wonder you are able to get some narrowed, and detailed targeting is done, along with campaign reports that are of immense help.
3. Easy generation of content: AI has taken over every aspect of digital marketing, including content creation. Today, so many tools have cropped up that can create content. Tools like pepper type and more can create, phrase, and rephrase content for you, thereby automating the content creation aspect of digital marketing as well. This eliminates the creative need for a team to sit and brainstorm for copies and content.
4. Helpful in pricing: AI tools can track, study, and predict the best possible prices to sell your products and services at. The prices suggested by AI tools are based on the demand, market conditions, availability, audience traits, and more. With the help of artificial intelligence, marketers and business owners are able to price their products and services in such a way that it strikes a maximizing balance between sales and profitability.
5. Improved user experience: Artificial Intelligence is used to customize the experience to provide a more personalized shopping experience to the customer. Using the data and insights provided by the AI tools in place, you can provide your potential customers with what they want to see, buy, or avail.
With AI in play, the field of digital marketing has transformed by leaps and bounds and has become more effective than ever. As a result, digital marketers and business people are also experiencing increased efficiency in work. These are some of the benefits of using Artificial Intelligence in your digital marketing strategy.
If you are a business owner or a digital marketer, ensure you don’t miss out on integrating AI into your marketing efforts.
Author bio
Karthikeyan Maruthai
Karthikeyan is a seasoned digital marketer specializing in SEO and website development. With over a decade’s experience, he heads the SEO and web development team at echoVME, one of the leading digital marketing agency in Chennai. Having solid experience in the field of digital marketing, he is the one the team approaches for any kind of support or digital marketing solution.