There are quite a few things that make any given company great in the current year. Perhaps it might be the company’s tendency to respond to negative reviews and ensure that the customer always gets the last laugh. It could also be the company’s commitment to providing quality products and services no matter the scenario. It could also be a company’s effective search engine optimization (SEO) strategy.
While there are undoubtedly many different ways a business can get ahead, there is one aspect that can practically guarantee success for any business — web optimization. The new Google Page Experience Update going live in May of this year goes to show just how much user-friendliness matters and web optimization is the way to go. It is especially true for startup businesses that have yet to build the necessary relevance and clout! Here is just a quick 10-step guide to website optimization.
Step 1: The professionals
There is nothing too fancy about the very first step, as it often involves getting to know the various web design companies that can help with website optimization. Keep in mind that it is not all about web design — there are the best SEO companies in Minneapolis to consider when coming to a decision, and there are many more professionals that fit the description when dealing with web site optimization. While it might be somewhat overwhelming, it always pays to have a list of candidates to choose from.
Step 2: The gist
When considering the type of website the company owners want for their business, what would be the primary goal? Typically, it is all about selling products and services. In most cases, they are products and services already being sold on the primary website. It could also be about selling services in online marketplaces such as Shopify. The function of the website will help lay down the roadmap for the rest of the steps.
Step 3: An eye for simplicity
Even if the company might not be too keen on getting the help of professionals when it comes to website optimization, the number one rule would be to keep things as simple as possible. Without simplicity, everything else falls apart. After all, most online shoppers would appreciate a website that got straight to the point — and it can be hard to get to the point when the website is built with a complicated idea at the foundation. In the shoes of the online shopper, it can be easy to see what works best for a business website. In most cases, the best thing to do is to keep everything else to a minimum.
Step 4: The header
With simplicity as the primary theme for the rest of the website, the headline is something that will represent the rest of the website. It is something that all visitors will see when they first click on the link, and it will determine whether or not a website has a high bounce rate. The bounce rate is when an online user decides to leave the site upon reaching the homepage, without having visited anything else. While it is a relatively common occurrence, keep in mind that a high bounce rate is always something that can be avoided. Try to convey the message of the company in as few words as possible. Even if it might still seem long-winded, the attempt will not go unnoticed.
Step 5: Understanding long-form content
There are times when the content calls for things to be short and sweet, which is typically just about every area of the website. There are also times when it calls for long-form content, such as when the website utilizes articles and blogs. Informational pieces are meant to be quite long, and they undoubtedly help in encouraging online users to make a purchase. All the business owner has to do is ensure that the content is relevant.
Step 6: The widgets and accessories
If a company website does not need widgets and accessories, it would be best not to use them at all. The only time such things should be utilized is when there is a clear function that helps a company sell products. If there is no such function, it does not serve enough of a purpose to help the site.
Step 7: The loading times
The company owner will find that the loading times decrease when they remove various widgets and site accessories. It is crucial to keep loading times low, as it often contributes to a low bounce rate. Keep an eye on image resolution, as it can also cause long loading times. It can be particularly challenging for the mobile platform, as the mobile version has to be resized and fit to keep loading times low for mobile users.
Step 8: Analytics
While there are plenty of widgets and site accessories that do not matter, there are quite a few tools out there that can help a company push its agenda. The use of specific site tools that gather data such as the most common keywords is undoubtedly crucial.
Step 9: Content marketing
Content marketing is important to an optimized website, as articles and blogs can help encourage online users to buy products. It can also be excellent advertising, as various marketing strategies can link back to the blogs and articles. When it comes to long-form material for articles, two-thousand-word articles hit the sweet spot.
Step 10: Outreach
The last part of website optimization involves another layer of digital marketing and SEO. The use of content creators in social media channels can help make the website much more visible, which in turn will lead to a more stable revenue stream. Sites such as YouTube offer plenty of lucrative deals for businesses, and an optimized website can help ensure that the company never has to worry about brand exposure.
Website optimization, with the help of the best SEO companies in Minneapolis, can guarantee a successful run for even the most obscure startup companies. With so many people looking online for the things they need, a well-optimized site can mean the difference between success and failure.