The first marketing touchpoint i.e. Website acts as a visiting card for most of the brands, which is why they try their best to make the most out of it. With so many benefits such as traffic engagement, higher conversion rates, boost sales, and more, a good website must achieve all of them.
But being a brand how can you grab everything from a single platform?
Worry not because we have got an overwhelming solution for you. It is none other than Widgets and the content for this application can be aggregated from various social media platforms like Facebook, Twitter, Instagram, and so on.
This blog revolves around the Instagram widget, so without any further wait, let’s get started!
Instagram Widget- What are They?
Have you ever seen a bunch of creatively attractive feeds from Instagram on a website?
The application of all the social media feeds on your website is called Widget, and when the feeds are aggregated from Instagram then it’s called Instagram Widget. It collects user-generated content from Instagram via hashtags, account handles, mentions, and tags. While this real-time UGC content that you see is in the form of images, GIFs, or videos that fit the screen of any size.
Why Leverage Instagram Widget?
Keeping the benefits of the Instagram widget, we have curated a list of a few of them below. Have a look!
1. Social Proof = Trust
Feeds comprising of your brand’s hashtags or mentions are proof of your social presence. These feeds are proof of your customer’s satisfaction with your products or services.
By displaying Instagram feeds of your existing or past customers, you make it easier for the customers to trust your brand.
2. Enhance Audience Engagement
With time, Instagram has become the favorite social media platform for everyone. Why? Because of its unlimited features and freedom to post anything.
Decked up with user-generated content, Instagram Widget encourages the audience’s content to get featured on your website.
3. Humanize Your Brand
Instagram is one hell of a platform that is loaded with content created by people for the people. So it is quite easy to trust whatever you see on this social media site.
Therefore, the first and foremost benefit of the Instagram widget is that it humanizes your brand by displaying content created by your existing or ex-customers.
Unlike boring stock images, Instagram widget showcases Instagram feeds that are more relevant and relatable to your website visitors.
Cost always acts as a barrier while opting for a new marketing technique, but when it comes to the Instagram widget, even pricing is not a big deal anymore.
There are so many social media aggregator tools like Taggbox, that help in collection, curation & embedding of Instagram feeds on your website.
The cost of every aggregation tool varies from each other, but still, it is manageable. By investing a little amount, brands can generate a higher return on investment (ROI).
5. Healthy Brand-User Relationship
Over the years, brands have quit the old techniques of marketing and opted for modern techniques to build a better brand-user relationship.
Now, customers have ditched investing time in branded & promotional content and have started expecting a lot more from brands like personalized content.
The introduction of user-generated content made it happen for real as it has transferred the power in the customer’s hands. The more authentic content brands will display, the more loyal customer base they will get.
6. Navigate Conversions
Instagram widget not only engage customers but also build their trust for your brand. And once it’s done, you will see your website visitors turning into your potential customers.
Also, another benefit that can be achieved by this widget is that it changes the way your customers perceive your brand. Nothing can stop the customers to make a purchase if you gain their trust.
7. Vibrant Websites
Having a vibrant and good-looking website should be one of your priorities. The more colorful it will look, the more customer attention you will grab. So, what can you do to make visitors land on your site?
We would suggest you embed an Instagram widget on your website to make it look more dynamic and diverse.
Being overloaded with colorful, attractive, and eye-catching UGC feeds, Instagram is just so perfect for this.
Instagram Widget Tool – Taggbox Widget
Now you must be wondering how can you embed an Instagram widget on your website. There’s no rocket science behind it, but some widget tools that you’ll get to know. One of them is mentioned below!
Taggbox Widget Tool
Providing enhanced widget solutions to the website, “Taggbox Widget” is a one-stop destination fulfilling the needs of marketers like boosting audience engagement, building trust, increasing conversions, and more.
This widget tool collects, curates, and embed user-generated content from various social media platforms on your website as a widget.
Offering a pool of features, Taggbox widget showcases valuable content in real-time which means it automatically updates your website with your social media platforms content.
Taggbox widget tool help you customize your Instagram widget by offering a plethora of mind-blowing themes, styles, fonts, and more. While the moderation panel helps you get rid of unwanted content and deliver the content of the utmost quality.
Along with this, you can keep a track of your Instagram feeds via Analytics feature as well as maintain UGC rights to avoid any sort of copyright infringement.