Having your own business is one of the best things possible. It gives you the freedom to be your own boss and earn more money than you would from a routine 9 to 5 job. But running a business is not easy as it requires commitment and investment. You would need to keep investing in its marketing and core business processes to expand it. Speaking of marketing, even if you run a small business, you need to hire a company that offers digital marketing services.
Benefits of Hiring a Digital Marketing Company
There are several benefits of hiring a company offering digital marketing services:
Follow Latest Marketing Trends
A marketing agency knows the latest trends and technology. It allows your business to reach the target market effectively. Consider Search Engine Optimisation (SEO). Unless you work in digital marketing or are an SEO expert, staying on top of the latest Google search algorithm and other updates is outright challenging. For instance, voice search optimization within SEO is quickly gaining ground because users are using assistants like Alexa and Siri. Hence, your website and entire content need to be optimized for it.
Other than the latest marketing trends, companies offering digital marketing services have access to the best tools like Ahrefs or Moz. While a small business can also buy them, they will not know how to use them effectively. Please do keep in mind that these tools can be expensive. So, only buy them if you are an expert in digital marketing and know how to use them for your business’s benefit.
Focus on Growth
Whether it is a new business or an old one, the owners need to focus on its growth. The best way to do so is by letting others take care of the non-core areas like marketing. If you hire a reliable digital marketing agency, you can rest assured that they will find the best ways to reach your target market while you focus on expansion.
You might be worried about the cost, right? There is no doubt that digital marketing agencies can cost a fortune. However, small businesses do not require the same services as large businesses. Therefore, you will pay a lot less as compared to a large business. Also, there is high competition among digital marketing agencies because there are too many. So, you can effortlessly find a company that is within your budget. Now, let us get back to the discussion of our main topic.
Best Digital Marketing Strategies for Business Startups in 2021
Here are the things that small businesses must opt for when it comes to digital marketing:
Set Singular Goals and Objectives
If you’re new to the world of marketing, you’ve probably seen that there are a million different paths you can take. It’s tempting to try to accomplish everything at once and build a complex machine in the hopes of covering all your bases, but it’s also easy to take on too much.
Instead, figure out where you’ll have the most influence. Where in your marketing do you have the biggest blind spot that’s preventing you from growing? Set a performance objective centered on that one critical area, and devote your resources to the activities and approaches that will help you meet that goal. When you’ve made more progress toward that single goal, you can broaden your efforts or pivot to other activities.
Voice Search Optimisation
SEO is no longer the only thing you need to worry about when setting up your business website. Google says that an increasing number of users rely upon voice search while surfing the web. As said earlier, the website and all its content need to be optimized for voice search. If not, you will be losing out on internet traffic, which you should try to avoid, especially if you are a small business owner. If you are using digital marketing services, ask your agency to focus on voice search when doing SEO.
Request for Reviews
Never underestimate the power of reviews. Customers rely upon reviews to finalize their purchase decision. If your product/service has no or negative reviews, customers will not opt to buy it. Therefore, request your customers for reviews as much as possible. If there are negative reviews, acknowledge them and try to improve your product/service. A negative review is a part of running a business, and customers realize it. What they do not like is the business refusing to acknowledge it.
Utilize Free Promotional Tools
When it comes to free advertising materials, keep in mind that since you’ve committed to a specific purpose and scope, there’s no need to overspend on frills. When possible, use free promotional tools, and only invest in premium tools if you believe they will significantly improve your current operations or performance. Here’s a collection of useful marketing tools (some free and paid).
Social Media Presence
It is a no-brainer! If you do not have social media presence in 2021, your business is gearing up for failure. Whether one likes to admit it or not, having a social media presence is no longer an option but a necessity. You are in good hands if you opt for digital marketing services to manage your social media accounts. If you manage it yourself, update content frequently interacts with the customers, use the platforms to promote the business, and even sell on it.
Email Marketing is Still Good to Go
You can’t just assume that just because you’ve converted website traffic into leads that they’re ready to buy. It’s vital to keep in front of their minds and encourage them to make a purchase.
Email marketing is an essential component of your marketing arsenal. In fact, 73% of millennials prefer to receive business interactions via email. This method of communication is simple, free, and scalable for both new and existing consumers.
Experiment with blasting out newsletters (with your sleek new blog entries) and other promotions to your database once you’ve set up an email marketing platform (many are affordable or even free). We understand that small business owners don’t have a lot of spare time to spend on digital marketing, so consider adopting marketing automation to help you out.
You do not need to hire the likes of Kim Kardashian to promote your brand. If your brand is targeting a specific area, find a local influencer. They will not charge as much as Kim Kardashian but will be effective in getting the job done. The reason is that the area will connect with the local influencer better than they would with a celebrity. You can easily find micro-influencers on platforms like TikTok and Instagram.
Start a blog related to the products/services you are offering, as it will further help with brand recognition and website traffic. Allow others to publish guest posts on your blog for further brand recognition. The blog should not exist solely for this purpose. You can use it to educate consumers about your offerings and what makes you stand out. Trust us when we say that when it comes to blogs, the sky is the limit.
Get On with Augmented Reality
In 2021, expect to see additional augmented reality (AR) implementations. This will enable marketers to show customers how goods will appear in their homes, such as Ikea’s AR catalog, or how clothing or accessories will appear on their bodies, such as Warby Parker’s virtual try-on app.
According to Stephen Light, CMO of mattress store Nolah Mattress, “the epidemic drove marketers to think uniquely about methods to connect with consumers who always stay inside their homes.” “The solution was augmented reality marketing, which gave the target demographic the sensation of owning the goods without having to see it in person.”
He pointed out that the most common assumption about AR commercials is that they are expensive, but that they are actually less expensive than traditional media.
AR advertisements can soar engagement rates since they are more engaging and give a novel experience than traditional marketing media, in addition to being cheaper than print ads, according to Light. “The best part about using an AR is that it can be used again and again and also across multiple marketing channels. This makes AR a highly cost-effective customer interaction strategy”
Many people close the website at the last stage of the checkout process. Why? They have doubts regarding the product/service, or their queries are left unanswered. The best way to avoid this problem is by having a live chat feature on your website and a dedicated team to answer all customer queries. It will go a long way in increasing customer satisfaction and, of course, sales.
The pay-per-click advertising approach is still effective as ever. All businesses need to do is conduct comprehensive keyword research and use it to their benefit.
Digital marketing is an evolving field. It means that the trends and technologies keep changing. The strategies that we mentioned above might not be effective 6 or 12 months from now. Therefore, the best option is to hire a company that offers digital marketing services. They will help your business benefit from the latest trends.