It is a good strategy for growing the business to expand its reach and cater to multiple locations. A business could have branches or partners to help them provide their services to customers in more than one location. In such a scenario, it is important that your SEO company in India must takes care of all these locations simultaneously. SEO, which is one of the most used digital marketing methodologies, must also cater to them all.
On-page SEO and off-page SEO are popularly employed by businesses to grow their reach and traffic to their websites. These, as a result, help in increasing the customer base for them. The same can be successfully employed both for single-location and multiple-location businesses.
If you are located in the southern part of India, you can contact a good agency for hiring SEO services in Bangalore. Similarly, for the western zone, you can choose an SEO company in Mumbai. These can help you to make use of SEO effectively to help all the locations of your business through a single strategy.
- Include Branch Details in the Website
For effective multi-location SEO, avoid using a separate website for each. Instead, dedicate a page for each location and include relevant content. The information heads that you must display for all your branches and service locations are:
- Contact details of the specific branch
- Details of services offered in each location as they could differ in each location
- Customer reviews from all the locations.
When the website has detailed information for each location, it helps it to appear in the results page even when the users search for your product or service for a specific location. This will thus increase your customer base in each of the locations.
- Get Competitor Details for Each Location
To thrive in business in any location, you must know who you are up against. You need to know the strengths and weaknesses of your competition and use this information to your advantage. This is done by creating content on your website to highlight the strengths of your company and address the weaknesses of the competition through superior services from your end.
- Create Content to Attract Your Target Consumers
The content that you create must address the questions and concerns that your customer could have regarding the focus product or service category where you operate. Try and address the consumers in all the target locations through the content. It is important that the content be relevant and comprehensible by your target audience. Another key feature of your website must be content that is regularly updated to attract new consumers and keep the existing consumers engaged.
- Invest in Good Quality Video Content
When operating in different locations, it is important to reach out to your prospects in all the locations. The most viewed content is in video format, and it has a great impact on the consumers through the combination of audio and visual stimulus. You should develop separate videos to address separate audiences while keeping a central theme that talks about your business.
- Update Your Website to Ensure Low Bounce Rate
When a website does not load quickly, consumers tend to exit and visit the next available business catering to their needs. This leads to the loss of important leads and eventually, prospective business that you could have got through the consumer. The consumer could also leave the website if the first look or the content fails to attract him. To avoid such incidents, it is important to update your website to ensure that its loading time is low and give the best user experience to the visitors.
Online presence and visibility are very important in the digitally savvy scenario. The consumers are all online, and it is much easier to reach them in greater numbers through this medium via SEO.