Digital marketing is undoubtedly the next big thing in this world. From Social Media Promotion, Social Media Marketing to Search Engine Optimisation, maintaining everything is crucial to get the best results from the internet. Among all these, SEO is unique because it mainly focuses on boosting the search engine rankings. SEO services are essential for a digital marketer because they allow higher visibility to your website on search engines. As Google is the most popular search engine ever, almost all the professionals seek tools to get better ranks in Google. In this article, I will tell you about some of the best tools to boost your Google rankings this year.
10 Tools To Boost Your Google Rankings This Year
1. Google PageSpeed Insights
The speed at which your web page loads determines the quality of your online platform. According to the experts, an ideal web page should load within 5 seconds. Google PageSpeed Insights allow you to increase your page loading speed by offering suggestions for further improvement. The tool is free for every type of user.
2. Mobile-Friendly Test
Just like Google PageSpeed Insights, Mobile-Friendly Test is free for all. The number of search queries is increasing day by day on mobile phones as people have started using them quite often. Therefore, SEO specialists need a tool to optimize web pages for smartphones. Mobile-Friendly Test allows professionals to optimize the whole website for a better mobile experience.
This tool has both a free and paid version. Ahrefs is basically a backlink checker tool that lets you monitor the performance of the top 100 links connected to your platform. Also, it offers information on the total number of links, the number of broken links, domain checkups, and organic keywords.
It is available both in a free and paid version. SEMrush is known to perform the complete SEO audit, which is quite important to perform by SEO professionals from time to time. It displays the number of healthy and broken backlinks together with the search traffic percentage. Search traffic percentage helps you realize the amount of web traffic coming to your platform.
5. Keyword Tool
Keyword Tool can be considered as an alternative to Google Keyword Planner because it helps you know the most relevant keywords in order to get top rankings for your online business. It also provides other keyword suggestions that you must definitely look for side by side.
6. Moz Link Explorer
It is an SEO tool introduced by Moz. As its name signifies, this tool is focused on exploring your link. You can perform a comprehensive check of the backlink profile of your website. This checkup includes analyzing tools for domain authority and established links. You just have to enter your website link and the tool will give all the details of your website.
7. Schema Creator
A model that explains what structure does some information holds is a schema. The term ‘schema’ came from the concept of databases because these databases require a structure or schema to store data in the form of tables. Schema Creator tool offers all the details of a company or an organization. You also get to know reviews of people about your platform.
8. XML Sitemap Generator
The XML sitemap is important from an SEO perspective because this file contains information about all the content filled in your website. The content includes videos and other types of files your website may have. XML Sitemap Generator generates an XML file that tells web crawlers about the content to crawl.
SEOquake is an SEO tool available in the form of an extension for most of the popular browsers. It has the ability to provide a complete SEO overview through an overlay on Search Engine Result Pages or SERPs. SEOquake offers all the stats about your website in real-time, which makes this tool a common choice among SEO professionals.
10. SEO Site Checkup
This tool is available as a free or paid version. You can easily analyze how your competitor is performing and understand what will be their next strategy. SEO Site Checkup has an SEO score of up to 100. If your website score is more than 60, it is performing better than the average.
Wrapping It Up
More and more digital marketing companies are focusing on SEO because search engines can help them get the best revenues for their clients. In this article, we have seen some of the best tools that can quickly boost your Google rankings this year. Although all these tools are up to the mark, you have to work very hard every time. Ranking your website on Google might take more than a year or more. You should look for agencies that offer top SEO services. Many SEO service providers in India can help gain higher rankings on popular search engines. Finally, you should never compromise with SEO because it will allow you to expand massively in the coming years.