It’s 2022, and never has social media been more important! Businesses that want to grow across their respective niches for the foreseeable future can’t afford to invest in social media marketing. However, there are certain things that marketers must keep in mind when building a solid social media marketing strategy.
This blog post will get to know all about those things through the following social media marketing tips. So, read on.
Grow awareness of the most common social media goals
Marketing campaigns on social media are typically directed towards some common goals. These goals have become common over the years because they’re realistic and can be tracked to give marketers greater insights into what they’re getting right and what they’re not.
Leads and sales generation
For many marketers, the ultimate purpose of social media marketing is to generate leads and sales. This involves making customers aware of the launches of new products. Many marketers also work with social media agencies in NJ to integrate business’ product catalogs into their respective social media profiles. Yet another popular way of generating leads and sales is to run certain deals exclusively for followers.
Brand awareness enhancement
New businesses that have recently started their social media pages need to focus on enhancing their brand awareness. After all, if people aren’t aware of your brand, how could you expect them to be curious about what you’ve got? Brand awareness enhancement was often about publishing promotional messages back in the day. However, nowadays, it’s better to concentrate on content that brings out the values and personality of your brand.
Community engagement boosting
Many brands mistake not engaging with their followers on social media. Remember, it’s never enough to have a high follower count – you also have to give them something engaging that will motivate them to do more than scroll through your pages. Using hashtags and promoting user-generated content are two of the most common ways for brands to boost their community engagement statistics.
Growing the audience of the brand
Brand audience growth involves monitoring how audiences use particular hashtags, keywords, and phrases. By optimizing content using those hashtags, keywords, and phrases, a brand can reach audiences adjacent to its core audience. Even if you have managed to impress your core target audience, you can still reach newer audiences through social media.
Driving website traffic
Digital marketing in NJ isn’t only about social media – there are various other important digital marketing platforms, like your website. However, social media can be incredibly effective in promoting your website before your social media audience. Typically, this is done through running ads and sharing promotional posts.
Choose the most relevant goals.
Now that you know what the most common types of social media marketing goals are, it’s time to zero in on the most relevant goals for your business. The goals that you stick to will determine how you approach your marketing on social media. For instance, if boosting user engagement is your priority, it won’t make much sense to invest in marketing activities to build brand awareness.
Also, you must be flexible with the goals. This is simple – social media is an incredibly dynamic world. Getting stuck in a rut will never do you any good. So, if you meet one goal you’ve set, go and set another goal, and of course, do your best to achieve it.
Pay attention to what your audience wants.
All the best social media blogs will tell you the same thing – the success or failure of your social media marketing strategy depends on the whims and fancies of your target audience. Quite simply, if you aren’t giving them what they want from you, it won’t take long for them to find a brand that caters to their sensibilities. The worst thing you can do as a marketer assumes that certain things will work.
It’s also vital to understand the types of audiences attracted by different social media platforms. Ideally, you should target the platforms where your target audience is active already. For instance, Gen Z and Millenials are most active on YouTube and Instagram. So, if your brand has a younger audience, it must have a presence on these two social media platforms.
If your brand already has a social media presence, you should research the people who are already following you. There are various analytical tools you can turn to for this purpose, which will give you some idea about the real-life personas of your social media audience.
Choose a data-driven social media marketing strategy.
Most social media marketing tips articles will tell you that a data-driven marketing strategy will yield results in the long run. However, to build a data-driven strategy, you need to keep in mind various key performance indicators (KPIs) and metrics such as:
Sentiment: Sentiment involves measuring the reaction of audiences to brand content. For example, if you recently launched a campaign, measuring audience sentiment can tell you how people perceive your brand.
Paid and organic likes: This measures the likes that your brand generates. While organic likes are ideal for long-term growth in social media, they’re quite hard to get. However, paid likes make it easier for brands to grow more rapidly, even though it involves paying for ads.
Performance of hashtags: The performances of the hashtags you’ve used for your posts so far can indicate whether they’ve been successful at boosting engagement. You can ditch the hashtags that haven’t done very well for future posts, but you should retain the ones that delivered results.
Engagement: This metric is defined as the total social interaction number divided by the impressions number. This will tell you whether your audience perceives your brand positively and how motivated they are to engage with your posts.
Clicks: Clicks refer to the number of clicks your page and its content generates. It helps marketers understand the drivers of curiosity and user engagement. One of the most important jobs for agencies specializing in digital marketing in NJ is to track the clicks for each social media marketing campaign.
Reach: Tracking this metric can help understand how many people’s feeds are being reached by your posts. If your posts don’t reach your target audience, they won’t make much of a difference in terms of your social media marketing efforts.
Create and share content that’s compelling and engaging.
Your content strategy is connected to your social media marketing strategy because the content is king at the end of the day. All the best social media blogs say, and it’s true. For creating an effective content strategy, it’s best to do the following things.
Check out your competitors using competitive analysis tools.
Competitive analysis tools can help you understand the content strategies developed by your competitors. The purpose of doing this is not to mimic what your competitors are doing but to determine the strengths and weaknesses of their respective strategies.
Use different content-sharing features.
Content-sharing features were limited at one point in time, but those days are well and truly gone. Now, every social media platform offers a diverse array of features that allow you to create compelling content. Take Instagram, for example – Once upon a time, Instagram users could only share photos. However, you can now create regular posts, Reels, Stories, long-form, and short-form videos.
Be consistent in terms of the content theme.
Content theme refers to the tone of your content and its imagery. Social media agencies in NJ specialize in determining the content themes relevant to businesses’ brand identities and personalities. For instance, if you’re appealing to a hip, younger audience, you should stick to posting content in an informal tone with modern-day cultural references.
AUTHOR BIO
Courtney Washington works as the Marketing Manager at Generational Marketing, one of NJ’s most innovative social media agencies. He is always on the lookout for the latest trends and technology to help get the most out of any marketing strategy.