Developing an app looks like a cakewalk with the inflow of so many mobile app development companies. All of you need is to contact an app development firm, and they take care of the rest of the things.
In this digital era, mobile apps are officially declared as “the next big thing.” You won’t want to make slightest of mistakes when it comes to the development of mobile apps.
It is a complex process to measure a desirable mobile experience. That’s why designers are trying hard to create the perfect mobile app even if they are presented with less information.
You won’t stand a chance in this fiercely competitive marketplace with an average mobile app. There is considerable pressure to create a top-notch app, and the developers and designers are the first lines of attack; those are destined to face it.
There is no hard and fast universal formula to create the perfect interface, as every app is different. But one should avoid some mistakes while creating mobile UX/UI design.
Let’s have a look at some of the mistakes you should avoid for creating an excellent mobile UX/UI design.
App design initiates with the inflow of ideas from the UI and UX designers, respectively. Generally, the UI designers take care of the placement of the elements, and the UX designers are responsible for enhancing the user experience.
After the ideas from both the sides blends, the chances of mismatch of perspectives comes to an end. An untidy and cluttered layout can kill user experience and decrease app engagement. Therefore, both the designing team must give enough space to each other and should be in sync.
Besides, they should try to visualize from the user’s point of view. Designers can achieve that if they are updated with the top mobile app UI design trends. In this way, they can curate a simple and interactive app design keeping everything in mind.
Every app developer aims to curate an ultimate app, and for that, app features matter the most. Still, sometimes, to stand out among the competitors, they use a lot of unnecessary features, which further impacts the app performance.
The app designers need to find out what all features are required and have to integrate them into the app. In the beginning, if you miss any key features, then there is always room for adjustments in the later stage.
For example, some apps come with a tutorial on how to use the app, which can annoy the user, and ultimately, they will stop using the app. Therefore, only add the required features in your app.
CTA or Call to Action is an essential component for advertising and selling. CTA conveys to the user what needs to be done next. In terms of apps, the right CTAs can put in more feathers in the UX of an app.
By making a comparison, it has been found that those apps that have clear CTAs have higher chances of engagement than that have obscure CTAs. Hence, the app designers should focus on the following parameters-
It’s one of the most drastic bloomers that can occur to mobile apps. It gravely affects the user engagement rates and drops the app rank to the new lows.
Think about it, if a user starts an app and doesn’t get the required reaction from the app on engaging with a specific page. Most likely, the next step followed will be the app uninstallation. The user experience of an app must always remain stable and match up with the user’s interest.
Low Page Speed
The mobile app page speed is another crucial aspect. As per research, if your page has a page load time of one to ten seconds, then the bounce rate goes up to 123%. When some elements such as texts, images, and titles increase from 400 to 6,000, then the conversion rate probability drops by 95%.
Now, I hope it’s quite clear to you why page speed carries weight. A poorly optimized page can negatively impact page views and bounce. Besides, it also affects the mobile app ranking in mobile play stores.
If you consider top apps like Instagram, WhatsApp, and YouTube, they all have one thing in common, and that is streamlined navigation. The proper navigational experience takes the user experience of an app to another level altogether. The user can access the information more pleasantly.
But if you don’t properly do this, then it can critically backfire. Be aware of placing the menu bar and navigation buttons correctly. Obscure and lengthy navigation is a real adversary to an app and stands vice-versa to natural navigation.
Ignoring User Feedback
Another mistake the app designers make while designing an app is that they ignore the user’s feedback. If you are developing a brand new app, then it is recommended to take a look at the user feedback on similar apps.
And if you have an existing app, as an app designer, you should head back to the feedback section of the app stores to get a better picture of the whole scenario.
Lastly, the app designing is a process which is bound to change after a specific time, and the designers should go through the timely redesign process. Hence, keeping up with the potential user’s interests and preferences is a must.