We all are living in a digital world. Where almost everything we can get within our fingertips. In this digital world, digital marketing is very important for boosting your business. In this article I will show you how digital marketing can boost your sales.
Let’s jump into the deep
What is Digital Marketingh
Digital marketing is a one kind of marketing technique where entrepreneurs promote their products or services at the digital platforms through digital marketing agencies or digital marketing experts. There are many digital marketing tools available. These digital marketing tools generate more traffic and sales.
What are the Top Digital Marketing Tools
Here are the top digital marketing tools that can generate traffic and sales:
Search engine optimization (SEO)
Social media optimization (SMO)
Social media marketing (SMM)
Search engine marketing (SEM)
Search Engine Optimization (SEO)
In my opinion, search engine optimization or SEO is the best digital marketing tool. SEO can provide you the maximum number of traffic as well as highest sales conversion rate.
When any people search anything, it may be a product or service or any kind of information, s/he searches it at the search engines like Google. The search engines show top 10 pages and each page contains best 10 results. This is called SERP. Those who search on Google or any other search engines, visit only the top 10 results of the 1st page. As there are millions of web pages in every niche, thus you need to do search engine optimization for getting rank on the 1st page of SERP.
Most of the people search on the search engines. So, when you rank on the 1st page of the search engines, you will get the maximum number of traffic and as well as highest sales conversion rate.
How to Do Search Engine Optimization
Nowadays search engines’ robot can read our website’s content just like a human. So, your website should be helpful to the traffic to get the ranking on the 1st page of the search engines.
You can follow the below steps for optimizing your website:
- Find out the right keywords for your products or services
- Quality, unique and informative content, which is helpful to the visitors
- Better user experience
- Optimize website load speed
- Optimize images
- Mobile friendly website
- Generate XML sitemap
- Generate robots.txt file
- Social media marketing
- Link building
- Email marketing
If you can follow the above steps properly you will get ranking on the 1st page of the search engines and that will give you more traffic and sales conversion.
Social Media Optimization
Social media platforms are the most traffic engaging space on the internet. It is one of the best places for getting traffic to your website. Even some niches are getting more traffic than search engines. So, social media optimizing is very important for your business development.
How to do Social Media Optimization
First you have to find out which social media platforms are right for you as there are many social media platforms are available on the internet. YouTube, Facebook, Pinterest and intagram are the most popular and traffic engaging social media platforms in 2020. For social media optimization you can follow the below steps:
- Create your own YouTube channel, Facebook page and group, instagram page and Pinterest board.
- All the pages, group, channel and boards should be in the same name.
- Link your website with these pages, groups, channels and boards.
- Keep updating your posts, videos, images, etc at the pages, groups, channels and boards with the website link.
- Do positive reply of every comment given by the visitors.
- Keep sharing from one platform to another platform.
If you are confused about SEO and SMO, you can read to get more knowledge about SEO Vs SMO.
Social Media Marketing
It is paid marketing. Almost all the social media platforms have the paid marketing facility. When you have a very few followers at that time paid social media marketing increases your post engagement as well as followers.
How to do Social Media Marketing
As social media marketing is a paid marketing, it is much easier than social media optimization. For social media marketing you should follow the below steps:
- Post a copywriting content that can attract visitors.
- Design a banner that can say about your content.
- Now click on the paid campaign, ad, and boost button.
- Select the payment option.
- Now select target visitors, age group, Profession, interest, geological area, etc.
- Select how many days you want to run this campaign.
You can run paid campaign on social media platforms by following the above points.
Search Engine Marketing
Search engine marketing or SEM is a paid campaign at the search engines. You have already seen that when you search anything with keywords on the Google, it shows most of the organic results on its SERP with few paid campaign. You can also do this paid campaign at the search engines and get traffic. Though search engine marketing can’t give you better results than search engine optimization considering sales conversion and traffic flow.
How to do Search Engine Marketing
Search engine marketing is also easier than search engine optimization. You can follow the below steps to do search engine marketing and getting good result from it.
- Go to Google Ads
- Select payment option
- Target your keywords
- Select the geological area
- Select the target audience
- Confirm the CPC
- Confirm how and where you want to show the ads
The above steps will help you to do perfect search engine marketing campaign.
Email marketing is very popular and effective marketing technique since 2 to 3 decades. It can really improve your sales conversion. When you visit any website, most of the cases you see pop ups for subscribe email newsletter or update information. Naturally who finds interesting things in the website, subscribes for the newsletter or update information. In this way websites collect target audiences’ email address. When the websites have any update information, it may be a product, service, new article, and blogs; send the newsletter to the subscribers.
How to do Email Marketing
There are many email marketing software in the market available. You can use any of them for getting subscribers and sending bulk email to them. Follow the below steps for email marketing:
- Use pop up for getting subscribers to your website.
- Use good email marketing software.
- Write a predefined content that will send the software for each updates of your website to the subscribers.
There are many SMS marketing software in the market as well as bulk SMS service providers. The SMS service providers have a lot of cell no, database with full information. You can contact with them and send your offer through bulk SMS to your target audiences.
As a digital marketing and SEO expert in Bangladesh I can give you guarantee that the above digital marketing tools can generate traffic and convert the traffic into sales. The above tools are very much budgeting friendly.