Blog posts play an integral role in boosting your rankings in the prominent places of search engine. It is useful in enhancing the flow of traffic in the prominent places of search engine. The chances of ranking in the top places of search engine increase manifolds as you write an optimized and effective blog post. However, writing an effective blog post is not a walk in the park. It can consume an ample amount of time. There are wide assortments of factors you need to consider while writing the blogs. As you go through this article, you will be capable of understand how to write effective blog posts:
Conduct proper keyword research
Do not make the mistake of writing the blog posts, based on guesses, just because you think that the user might be interested in the topic. It would help if you never depend on blind guesses, primarily as you are capable of performing keyword researching to find what you want exactly. Keyword research contributes to being a technique, which is opted by SEO experts and content creators.
It offers a helping hand in discovering information about the topics, in which the potential audience might be interested in. After this, you should make the right use of such keyword for planning the content strategy. It ensures that you are writing about the specific topics in which the potential audience might be interested.
It is also regarded as an ideal choice to find different blog post ideas. In this context, you can use different keyword research tools, such as SEMRush which are equipped with different features such as keyword position tracking, competitor analysis, and deep keyword data.
Choosing semantic keywords for the specific Focus keyword
Once you have performed keyword research and find new keyword ideas, you should remember that you should pick the keywords, which have the least competition and the highest search volume. You should ensure to write the content, based on these focus keywords. In case you are using All in One SEO plugin, you should make sure to set the specific focus keyword in the article’s SEO settings.
After this, you should make sure to find the LSI or Latent Semantic Indexing keywords. You should make sure to incorporate such keywords into the written content. However, it would be better if you refrain from overstuffing the content with keywords.
Write a compelling title for the blog posts.
The blog post title is regarded as a crucial factor for the placement of the search engine’s content. A compelling blog posts title plays an integral role in ensuring that the article is relevant more to the search query. It also offers the potential audience motivation to click on the article, as they view it in the search results.
It is possible to ensure that the blog posts are more SEO friendly as you use the focus keyword into the title. You should take the prerequisite steps to make the headlines of your blog posts click-worthy and catchy. It is owing to the fact that CTR or Click Through Rate is an integral aspect of SEO.
Go for Internal Linking
After you have written a few blog posts, you now have sufficient content for your readers. Now, you should make sure to go for internal linking as it is regarded as an ideal choice to create a contextual relation between different old and new posts. It provides the suitable choice to pass the link juice to the previous blog posts. It also helps in boosting the chances of on-page SEO.
Adding videos and images to the blog posts
Search engines are known to rank higher in the main pages of search engine. However, videos and images can be useful in making your blog posts more engaging. You should ensure that the blog posts comprise of images and videos between different paragraphs.
As you try to add the images, you should be more careful about the image copyrights. There are many places across the internet, where royalty-free images are used for usage within the blog posts. In addition to this, you should ensure to optimize the images for Search Engine Optimization.
Addition of Meta Description to the Blog Posts
The meta description contributes to being an HTML meta tag which is added to a specific page. Its ultimate objective is offering a short description of the article for Google and different crawler. Thw Meta Description’s Character limit is of 155 characters.
Ensuring that the articles are easier to read
Readability contributes to being a crucial factor, as considered by different search engines. As you write blog posts that are easier to read, you will be capable of ranking higher in the search engine’s main pages. According to studies, potential users take less than a minute to figure out if they are willing to stay on the specific page. You need to convince the potential user to stay on the page and scroll through during the time. It is possible to improve the readability with the aid of smaller paragraphs, shorter sentences, bulleted lists, headings, and punctuations.
Besides this, you can make the proper use of tools such as Grammarly to check punctuations, Grammars and spelling mistakes.
Use of Tags and Categories to organize the content
Tags and categories are considered to be the ideal choices to sort the content for the readers and the potential audience. Categories are beneficial for dividing the content into different significant topics.
Trying to make the blog posts comprehensive
Search engines give more importance to the topics, which are capable of covering the topics, with immense details. Owing to this, we make LSI keywords or semantically related keywords as an integral part of the content planning step. Such relevant keywords offer an idea of the user searches variations. As you cover such keywords within the article, you will be successful in making it more useful, informative and comprehensive.
You will be capable of boosting your website’s rankings properly as you write different blog posts for SEO.