Twitter is one of the other social media platforms that is widely popular with the public. You are wondering how a nano blogging social media platform can be effective for your business. But Twitter is a great platform to promote your business. There are 330 million active users on Twitter worldwide as of the first quarter of 2019. Read more, you will learn how it will help your construction company and provide social media tips for construction companies.
To be consistent
When you create an account on Twitter, it will not disappear after a while. Many organizations and firms build their presence on Twitter, but later they leave the site. Builders don’t know what to tweet about and may eventually leave the social media site. To stay afloat on Twitter, you can tweet a few things like any new equipment or technology you are using, your new construction project, or any project you have completed. You can reap the benefits of Twitter only if you maintain consistency and you continue to tweet, so that the audience will know that you are active and ready to be hired.
Create a Twitter chat
Twitter chats are something that construction companies don’t know much about but they are helpful in interacting and building trust with your audience. Twitter chat is widely used by many other industries, organizations and groups to engage with viewers and share some information. Twitter chat is conducted in real-time. This is a collection of tweets uploaded during live chat for chat with hashtags. The chatroom has been created with the live-updating feed feature, it is an open chat room and listeners can easily participate whenever they want to join. Live chat is easy and people can view posts, upload their posts and have some control over the chat.
Hashtags are the most powerful ideas of social media. Hashtags are trending topics on Twitter. A hashtag can be used effectively. This will display the tweets of your construction company. You need to associate two words from your tweets with hashtags, such as #construction or #canada. You can use the name of the region where you conduct business. Putting these hashtags in your tweets will make your tweets more visible to the community and allow you to better target your audience. Incorporating hashtags with your location will give you visibility to visitors in the area that is really helpful in gaining customers in your real-time office.
Keep the tweet frequency
Only then will the audience realize that you are active and available. They will only engage with you when you are an active user. Keep a schedule of what you need to post and when you need to post. If you can’t tweet every day, create a frequency so that you can upload the post. You can post several things in addition to just simple tweets. You can post videos, photos or any of your blogs that you think will be very helpful to the audience. Frequently tweeted visitors will feel that your account is not isolated and will become more involved with your account.
Engage influencers and listeners Find
Finding influencers on Twitter from your field will be helpful. Influencers in the same field will already have the audience you need. It will also open a gateway to communicate with influencers. Open Influential followers will be able to see your tweets and will follow you if they like your content. Tag some influencers and retweet and engage with tweets.
Twitter ads are also an important tool for promoting your construction company. You can pay for Twitter ads and promote tweets, accounts, or trends. Promoted Tweets will appear to viewers who are not following you. These are like regular tweets that can be retweeted and liked. Only tweets will have promoted labels. In Promoted Trends, you can advertise your hashtags in the Trends section. And Promoted Accounts is a Twitter page that helps promote your construction company through any account. The account is displayed to potential customers.