Today mobile apps have become” Need of the Day” for every walk-of-life and there the market is now skyrocketing like never before.
Usually, mobile apps developers put great emphasis, efforts, and time on creating an app; however, the question arises why most of the app’s developers fail to retain & attract users for their apps after launching?
Building an effective marketing strategy is a prime factor and the very next step for the success of apps after launching. There are numerous ways to enhance the post-launch marketing of your app. Let’s discuss the 5 most important things that need to take care of as best marketing strategies.
Use of Mobile App Store Optimization Techniques
Making search optimization for your app amid millions of apps is certainly a difficult task. However, you can use in combination different App Store Optimization (ASO) techniques to increased downloads and loyal users. ASO has helped a multitude of apps get far beyond what their desired results were. ASO is to apps what SEO is to websites but unlike SEO, ASO isn’t discussed or popularized that often.
This is wrong. If you have an app, then you to put in a huge effort into ASO if you want your app to be successful in its niche.
The following represent the best ways to improve ASO.
a) Use of paid marketing channels
b) Use of Keyword in the name and/or description
c) Use of visuals & branded screenshots
Use of App Reviewers, Bloggers for Reviewing & Ratings of your App
Measuring the performance of your app form reviewers, bloggers for review & rating of your app is valuable. Encouraging reviews and a good rating indicates that your app is reliable and a quality app. You can respond to complaints & suggestions for improvement and implement accordingly. Increasing your rating just from 3 to 4 stars can highly improve your downloads.
Encourage Users to Make Referrals
Another good marketing strategy for increased downloads is to encourage users to make referrals to prove quality, significance of your app. You can motivate by giving some incentives to your loyal exiting users by adapting them as brand ambassadors to refer your app among their friends and followers.
Increase engaging of Users by using Social Media
A strong online presence is a key to the success of mobile apps after its launch. Social media platforms like Facebook and Twitter can be used as an effective medium to influence and follow your app to the target audiences. You can respond to your followers and share their opinions showing your respect & commitment towards your audience.
Use of Mobile App Maintenance Services for your App
Use of mobile apps maintenance services like Tekrevol provides variety of services for version control, refining & fixing errors and updating the elements to ensure a bug-free & secured working of apps. Mobile app maintenance ensures that your user has an error and glitch-free experience every time they use your app.
Below are the major benefits you can gain by using app maintenance services after launch:
a) Updating of Apps based on latest iOS and Android versions.
b) Immediate resolution of Apps downtime
c) Securing Apps from Cyber Threats
CONCLUSION
You need to pay serious attention once you launched your app. The biggest challenge for the success of apps after launching could be the marketing strategy. A successful post-launch app marketing strategy can be a kind of mix of using paid services and other non-paid practices as discussed above can facilitate in making loyal users. You need to always keep in mind the user’s preferences while using these strategies.
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