If your current website representing your dental practice cannot attract new patients and you are planning to revamp it, or you are planning to build a new website, then this article will help you. Website design has elements of both arts and science, and if you cannot align your objectives with the patient’s expectations, then your website will turn into a costly mess.
You have to think about all the likely scenarios where a person may be looking for a dental website. For instance, if a person is facing a dental emergency, there is a high possibility that the person will search for a dental clinic nearby. If a patient is looking for several complicated dental procedures like root canal treatment, dental implants, and all veneers, then the patient will do some research online.
The core purpose behind the research is to find the best dental clinic that is best for a patient’s requirements.
A beautiful dental website design with all the essential elements will convince any new patient about your professionalism and provide any information they need.
As per IBISWorld, the dental market in the US alone is likely to cross $ 159.7 billion in 2022. Therefore, if you want to get a piece of this cake, you need to improve your online presence.
A website design is a critical element in attracting new clients. In this article, you will learn some tips on designing your website so that it stands out amongst the crowd.
Without further ado, let’s get started:
Keep Your Content Up-to-Date
Fresh, relevant, and up-to-date content will help improve the search engine optimization of your website. This type of content offers many benefits over and above enhanced search engine optimization.
If the information on your website is outdated and it still contains information on offers that were provided two or three years ago, it may imply a lack of professionalism. It may lead to the loss of trust of visitors.
If your website is not updated, it could have broken links, incorrect information, wrong phone numbers, or even the name of some doctors who are no longer practising. All of these could lead to a bad user experience. Ultimately, it affects the ranking of your website.
Therefore, you must review each of your web pages at least quarterly to change any outdated information with a new one. Here are some steps to keep your website updated:
- You must keep a blog page where you regularly post articles and videos.
- Remove any expired announcements.
- Update the photos and bios of staff members.
You Should Have a Unique Value Proposition
Your Unique Value Proposition (UVP) is something that makes you stand out in a crowd. When a patient comes to your website, you must ask yourself why they should choose your practice? The UVP of your website is crucial because it explains why your patient should choose your practice over your competitors.
It could be anything, some new techniques you use, an innovative dental package, or others. It should be something that would attract visitors and persuade them to choose your practice over your competitors.
Choose a Responsive Dental Website Design
Responsive website design is one of the main elements needed to reach out to your target audience and engage with them effectively. Recent Pew Research shows that 83% of Americans browse the Internet through mobile devices.
Therefore, if your website is not optimized, then many people will not be able to access it. Furthermore, the new change in Google’s indexing strategy states that Google will crawl and index websites accessible to mobile users. Therefore, your online ranking will fall sharply if your website gives a poor mobile experience.
Therefore, you should give utmost importance to responsive dental web design. It increases your visibility on search engines and allows patients to access the site well on various devices.
Make Conversion Easy
Your website should be designed so that the visitor finds it easier to make an appointment. The website should also be able to hook those visitors who require a little nurturing before they can be converted.
Your dental website should have Call to Action prompts for moving the visitor to the next step. To make the conversion easy on your website, you must include the following features:
- Put online appointment scheduling.
- Put buttons with easy-to-read fonts that lead to a booking or contact form.
- Put assessments in articles or service pages.
Create a Dental Website Design Hierarchy
It would be best to focus on creating the architecture of your website effectively so that things work intuitively and your viewer finds the information they are looking for without much hassle.
For this, you have to organize your website hierarchy properly to help your viewer quickly scan the highlights, and then based on their interest, and the user can go into more in-depth information.
For creating a website hierarchy, you will need to organize all the web pages in a particular order and focus on page specific hierarchy that includes the overall layout and how the contents are organized.
If your website content is not properly organized and easy to navigate, you will find that viewers are leaving your website very quickly. Recent research by Times.com suggests that an average viewer spends less than 15 seconds on a web page. Therefore, you must attract and hold their attention by providing them with a professional-looking and organized website.
Must Create an About Us/Meet the Doctor Page
When marketing your dental website online, you have to focus on two major elements; expertise and trust. You should have an About Us/Meet the Doctor page.
On almost all websites related to healthcare, Meet the Doctor or About Us is one of the most viewed web pages of the websites. Patients who want medical advice will research online about the doctor who will treat them.
This page allows you to engage more effectively with any new potential patient. This page enables the patient to find out more about your expertise to place their trust in you.
On this page, you must provide certain information that includes the following:
- Provide details about your experience, values, interests, commitments, and qualifications.
- Explain why you became a dentist.
- There should be a high-quality headshot of yourself and other doctors in your clinic.
- All the information regarding you and your education qualification should be brief and clear.
- Provide at least one Call to Action on this page.
Put Multimedia Content
If you want to take your dental website to the next level, you need to include beautiful images, engaging videos, and graphics to grab patients’ attention.
You can put photos of your staff, before and after photos of patients who have done any cosmetic surgery, or videos that show the professionalism of your staff. A beautiful modern, designed website and highly interactive multimedia content ensure better engagement with your viewer.
Call to Action Placement
It would help to place your Calls to Action (CTA) in numerous places to grab the user’s attention. Some of the top dental websites put Calls to Action above the fold, whereas others place it below the fold.
In short, it indicates that there is no one particular place to put your CTAs. You have to put CTA throughout your homepage to engage visitors to gain their trust in your practice successfully.
Visual Cues
You have to leverage the psychology that propels marketing based on the power of suggestion. For visual design cues, you can follow these two elements.
1). You can use arrows in your web pages as a visual path director. The arrows would help you engage viewers and let them look where you want them to (the appointment button, purchasing a dental package, etc.)
2). Utilize images of people to attract the viewers’ attention to look where you want them to look. It is known as the light of sight visual cues. Here, you guide your viewer’s attention by attracting their attention to the place of your choice.
Attract Attention by Improving Typography
If you have designed a beautiful website with all crucial elements but have not focused on typography, it can ruin everything. If you inadvertently use the wrong font size, making the visitor reading your text harder, it can hurt the overall user experience.
When you are looking at typography, then there are certain things that you have to keep in mind as follows:
- Font Type
- Font size
- Line of height
- Style
- Font weight
- Brand consistency
Conclusion
Nowadays, anyone can build a dental website with any of the multiple DIY options available. However, you must offer the best possible experience for those who visit your website so that they turn to you if they need dental care.
In short, you should do dental website design effectively so that your patient should quickly connect with you. Moreover, they should be able to find the necessary details and book an appointment. By following the dental website design tips we have shared, you can reach out to patients, build trust, increase conversion and get more patients.
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