Web design should always be dynamic. Tapping into the latest design trends draws you to the latest techniques to meet the user’s needs. However, it would help if you also weighed which particular trend will benefit your users most and you are brand.
Before making significant design decisions, you must speak to customers to ensure these site changes solve their problems and create an optimal user experience.
This post will walk you through the most critical design trends and help you decide which one’s best for your site.
1. Emphasizing negative spaces
A healthy amount of white space in your site design is essential. This trend has become even more critical this 2022.
Incorporating plenty of negative space in your site can:
- Redirect the focus of your customers. If you fill site elements with white space, then it’s clear to users that you’re trying to draw their attention.
- Make your site responsive. With more users having to work on smartphones and tablets as they do with laptops, the demand for a more streamlined user interface is growing. If your site embraces whitespace instead of trying to cram as many elements, it’s much easier to optimize for various screen sizes.
- Come up with a better navigation experience. White space makes it easy for users to interact with your site, process the information you present, boost usability, and create an excellent UX.
The best part is that this trend is easy to integrate into a site. At Sytian Productions, (website design philippines,) adding a little whitespace to your finished design is one of the best practices you can implement on your site.
2. Typographic hero image
The hero image is the first image that site visitors see, so it needs to make a statement.
Hero sections can either decrease or remove imagery altogether to let the message carry the weight of the first impression. Instead of appearing bare, hero images are bold in their simplicity.
Moreover, they command attention the way a compelling news headline will. They also provide an excellent showcase for aesthetic and creative lettering styles.
3. Nostalgic Design
This year, retro-style sites are making their comeback to create an emotional connection with users by appealing to aesthetics and memories.
Here are some nostalgic design elements that you can integrate:
- Cartoon-style graphics/illustrations
- Two-toned color schemes
- Simple shapes
- Retro textures
- Unique linework
For your retro design to stand out, make sure that you keep other design elements, such as the navigation menu, cart icons, and search bar, simple, clear, and highly intuitive.
This design works well if it aligns with your brand identity or with a specific product.
4. Parallax scroll animation
This has been a trend in site design for years, and this year, we hope to see more creative and subtle changes with parallax.
That’s because a lot of movement in parallax effects can be detrimental to people that have vestibular disorders. The illusion of depth and movement creates disorientation and even dizziness in the individual.
Here are some of the guidelines that designers consider to ensure that they can integrate parallax in site design the right way without causing any harm:
- Parallax effects shouldn’t distract users from the necessary information on the site.
- Don’t make it difficult for the user to complete essential tasks.
- Tone down the number of parallax effects.
- Reduce the amount of parallax movement with every instance
- Constrain the effects within a small area of the screen.
- Put an option for users to turn off the effects.
5. Visible Borders
Web design creates the illusion that the content is arranged neatly by an invisible hand and floating freeform in a digital space.
However, the reality is that most websites are built on a strict grid held together with code. This year, many designers want more accurate layouts that sow their foundation via simple borders and frames.
An invisible grid will distinguish one section from another. This makes it easy for the page to scan, filling it with more content without looking too crowded.
These simple borders also create a subtle, retro effect on the site that works well with many 90s trends making a comeback.
6. Multimedia experiences
More and more users have access to faster internet speeds, and multimedia experiences are popping out of nowhere. Audio, texts, videos, and visuals create a richer user experience.
Here are some tips:
- Prioritize simplicity, especially when integrating audio and motion. Too much on your site can be distracting and overwhelming, especially for people with cognitive disorders.
- Uses various media formats as a way to maximize the content’s accessibility.
- Use close captioning and transcripts for all of your pre-recorded multimedia.
- Utilize alt text for images, along with more complex images that have a longer descriptive text.
- Also, ensure that all text is made with HTML instead of rendered inside images.
- Don’t auto-play video or motion content. Instead, provide a precise “play” button that allows the user to play and then pause the content.
7. Handmade graphics
As we’ve witnessed in this year’s design trends, technology has played a massive role in some of the best feats in web design. However, too much reliance on these tools makes it easy to miss out on the personality you’ll be getting from an imperfect, handmade artwork or graphic.
This year, we expect to see more DIY graphics, such as doodles, scribbles, analog textures, and messy cutouts.
8. A focus on grain
Having rigid grids or flat blocks of solid color can drain all the personality from a web design. On the other hand, a more grainy texture gives it a more natural feel.
Using lo-fi design elements creates a much rougher user experience that feels much more natural than the smooth perfection that often comes with many web designs.
Over to You
To navigate these web design trends effectively, you must ensure that the concepts you pick align well with your brand and please your users.
Also, to successfully implement these design trends, make sure that your customers are the center of all your decision-making processes. Consider how this will enhance their user experience, and gather feedback from them before making any significant changes. contact for web design company NJ