Creating a beautiful website has no relation with the search engine because every search engine; either it is Google, Bing, or Yahoo care about the SEO factors. Apart from a good structure with an eye-catching layout, it is essential to look at the quality content, keywords, and alt tag and file names.
While hiring technical talent check it out, any IT recruitment agency Dubai needs to look at these factors to test the candidate’s skills.
Top ten SEO tips for WordPress website are as follows:
1 Sitemap creation:
There might be hundreds of pages on the website and you need to tell Google about your website structure to make indexing simple. In WordPress, it is extremely easy to create the XML sitemap using the plugin called Google XML sitemaps to help search engines better index the site.
2 Search Engine Optimized themes:
There are ample numbers of themes available in WordPress to give a strong foundation to your site. Mostly the typical mind-set to choose a beautiful theme but an expert must choose the theme which is optimized for the search engine.
There are two main things in an SEO optimized theme: code, and another one is speed. A well-written theme with the latest SEO practices ensures appropriate code through Google.
- Optimization of the media:
For any website, media is an important part that holds power to ruin or improve SEO efforts. The process of naming and tagging the images would be determined through SEO.
You are most likely to improve the chances of being ranked in the searching of image.
The uploading of an image with a complex name is not a good SEO practice. In WordPress, you will get an option to change its title, alt text and description. All this will impact the SEO factor and improve the website’s ranking as well.
For the IT recruitment agency Dubai, media optimization is a required talent in the desired candidate.
- Shareable content:
Social media has gained massive popularity over the past few years. Most web users are active on various social media networks like Twitter, Facebook, LinkedIn etc. The shareable content allows the readers to share it on various social networks and ultimately drive the traffic to your website.
Apart from good content and SEO techniques, there is also a role of hosting. The use of hosting with SSD drives is a crucial factor that one could use to boost the ranking on Google. Different hosting service providers use other drives like BlueHost use traditional hard drive while Fastcomet hosting use SSD drives.
6 High-quality contents:
High-quality content is an essential factor that enhances SEO ranking. It brings out many merits not only on the Google factor but also on user engagement. The sharable and useful content is the crucial part that every digital marketer should focus on. Meanwhile, the Alliance Recruitment Agency must also look for the candidate’s content creating skills.
The real meaning of high-quality content depends on the three factors which are as follows.
- Shareable: High-quality content is defined as a post shared with friends and followers. The post could be on any niche, but it should be useful.
- Unique: Google hat duplicate content or stealing of the same and does not take much time to punish it. It would be acceptable to add the quote in your blog along with its source. As a good writer, you must write your own words content.
- Informative: Useful information is essential for user engagement. If the user gets the exact information relevant to their requirement, it will act as a key for a successful SEO. If you add tutorial and lessons for learning new concepts, it will contribute to SEO.
7 Permalinks setting
The URLs of the website post and pages are known as Permalinks and user use these links to reach any website. Search Engines and other websites also use them.
There is a need to change of default setting to pose name i.e. /postname%/ because it is simple to index by the search engines and remember by the users.
There is a default permalink setting in WordPress that allows you to change the same as per the need.
8 Use of Google Analytics:
Google has offered a great analytic tool, absolutely free to use and helps keep track of the websites traffic. It helps you know about the traffic source, behaviour and other important attributes that will help in reach the target audience better.
Google Analytics helps perform different number of chores, examining the visitor’s behaviour, combating the referral spam and many more.
- Correct use of links and anchor:
The adding of links to the post is a crucial part, but in reference to links, you must be well aware of the SEO process.
Interlinking helps bring good output in the SEO strategy, but most of the website owners forget to focus on it. It also works on user retention. If there are high relevancies between the posts, it is good to interlink them. Search engines have begun recognizing more metrics for regulating the ranking.
- Use of the SEO plugins:
There are many SEO plugins that WordPress like to offer including Yoast SEO. All in one SEO plugin encourage you to add Meta description, Meta title, Meta tags and keywords. This also helps in generating an XML sitemap of the website. From the Meta details to page content analysis, SEO plugins have got the website covered in this strategy.
Some more tips for finding out the top talent:
- Sharing the expectation: With the resume, you will get an idea about the candidate and the remaining you could cover in the interview questions. However, you should also be clear about the company’s expectation while hiring them.
- Soft skills: The soft skills like communication, leadership, teamwork, flexibility and problem solving that candidate must have.
- Integrate the test in the hiring process: Obviously, you don’t want to take a risk and do an experiment with the first project. This kind of quiz and test should be based on real life-like situation. Ask the candidate how they will deal with the problems and keep the client’s requirement up to the mark.
For any IT recruitment agency Dubai, deep insight into the technical skills of the desired candidate is quite necessary. These tips are help full for technical experts and are also important for the recruitment firms to consider while hiring.