The average American has ten devices at home connected to the internet. This shows the proliferation of the internet and its importance in today’s world. In a digital world, digital marketing plays a very important role. Every business needs to promote itself in the online world, just as they do it offline. Digital marketing helps businesses engage with customers online. This is the best way of reaching out to customers, which is the secret to success in today’s competitive world. Everyone needs to be aware of digital marketing and the latest trends. We will tell you about five such trends you need to know.
Basics of Digital Marketing
Digital marketing or online marketing in NJ is the use of the internet or digital communication by businesses to connect to customers. When you use digital marketing, you can connect to both potential customers and existing customers. This will help you to promote your products, build your brand, and increase your sales.
There are various types of digital marketing, from search engine optimization to email marketing and mobile marketing to social media marketing. Businesses can use any SEO agency to reach out to customers. With rapid advances in technology, digital marketing is also changing. There are new trends that, when implemented, can help you get better results.
5 Digital Marketing Trends You Should Know
1) Video Marketing
It is a known fact that content is king, and video is the preferred type of content in the market. Therefore, the trend today is that it is video content that is king. Earlier, people preferred to read text content, but now most people prefer watching well-created videos. This is why 90% of companies use video marketing. It is estimated that by 2022, 82% of all consumer traffic on the internet will comprise videos.
Here are some ideas for you to use video marketing in your business:
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Create a video where you present your text content. Converting your text content to a video can help you get more views. A professional video can be very useful in helping you get traffic to your website.
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Make a video that shows customers talking about your product. This can be in the form of interviews with the customers or customers providing testimonials. This type of video can be very useful in convincing people to buy your product.
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Make demo videos that show how to use your product or service. You can also create videos that show how your product is manufactured/created. These videos provide information and are preferred by customers.
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Make videos that offer information or advice to customers. Anything of value to customers would be appreciated. Apart from using video marketing to showcase your brand and product, use it to offer useful content. Such value-added content will help you get higher traffic to your website and is a very good strategy to implement.
2) Google Verified Listing
A Google verified listing can be very useful in promoting your business on Google. This is mainly useful at the local level. Trends show that more and more people are searching for ‘XYZ near me.’ When they do this, Google shows them local businesses in their area. If your business is listed, then it will be shown in the search results. This can help boost your business in a big way since the listing will show your business with customer ratings and a link to your website. It can also show updates like if the store is temporarily closed or if there are any changes in timings.
Google My Business listing is vital for local SEO ranking. You need to get your business listed on Google My Business. You need to update the name of your business and your website address, and your business has to be marked on Google Maps to display directions to your store/office. By updating your business timings, you can ensure potential customers know when to visit you and how to find your store. You can take the help of a reliable SEO agency to get assistance in listing your business on Google My Business.
3) Voice Search
Digital assistants have become popular, with Alexa and Siri becoming household names. While earlier, people would use text search to find information, today, voice search has become popular. Statistics reveal that 27% of people in the world are using voice search on their mobile devices. In the US, 36.6% of all people use voice search. Nearly 50% of all smartphone users use voice search to find information or content. The statistics show how important voice search is and why your business should capitalize on this digital marketing trend.
As a business, you need to know the difference between text search and voice search. When typing, a person may type ‘dental clinic near me.’ However, when they use voice search, they would probably ask, ‘Where is the nearest dental clinic?’ When you optimize your website, you must ensure that your URL is displayed even on voice search results.
The following explains how your business can use voice search in your strategy:
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A voice search is longer than a text search. Rather than use a phrase, the voice search would be in the form of a conversation.
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Most voice searches are done for local businesses. This makes it important to focus on local SEO.
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Generating the right keywords requires you to think like a user. More long-tail keywords are needed for voice search SEO.
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You need to ensure your web pages are relevant since voice SEO focuses more on the relevance of the content.
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Creating FAQ pages can be helpful in getting a higher rank on voice SEO queries.
4) Influencer Marketing
In the world of social media, a very popular digital marketing trend is influencer marketing. Influencers are celebrities in the world of Facebook, Instagram, and TikTok. Just as film stars and sports stars endorse products, so do influencers. An influencer is someone who has a popular social media account that is followed by millions of people. Whenever any influencer posts content, it becomes popular very quickly. So, when an influencer endorses a product or posts promotional content, it would become viral very fast. As a business owner, it makes a lot of sense to have an influencer promote your content. This will help you reach out to numerous people.
The returns from influencer marketing are 11 times more than that of traditional marketing. Brands are expected to spend around 15 billion dollars on influencer marketing in 2022. This shows why your business should capitalize on this trend. You don’t have to reach out to the very big influencers; look for influencers who can help you reach your target audience.
Here are some ways in which you can use influencer marketing in your business:
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Partner with influencers on the social media platform relevant for you. Run a sponsored or collaborated campaign where the influencer promotes your brand or products.
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Remember, relevance is more important than the number of followers. Look for an influencer who has followers relevant to your business. You need to spend time and effort in identifying the right kind of influencer.
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Track the metrics from your campaign. This will help you find out if you are getting more traffic to your website or increasing sales as a result of the influencer marketing campaign.
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Don’t copy strategies followed by others. Choose a strategy that is relevant to you and works for you.
5) Shoppable Social Media Posts
Thanks to social media, posts by a business can get shared and become viral very quickly. Whether it is Facebook or Instagram, your social media posts can become very popular if they are attractive and offer something of interest. As a business, your aim would be to sell your product. The conventional strategy is to use social media posts to attract people to your website. They can then find out more about you, browse your products, and then decide what to buy. This trend has changed with shoppable social media posts becoming popular.
A shoppable social media post is content that is linked to your online store or a website like Amazon. Here is what you need to know about this trend:
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Post a picture featuring your product. When a user clicks or taps on the picture, they can see the product name, description, and price. When they tap on the price, they can be redirected to your online store, where they can view the product and order it.
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Instagram Shopping allows you to showcase your products through your Instagram account. You can do this seamlessly in the form of Instagram posts.
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When you create a post on any social media platform, tag it with the price and store link. You have created a shoppable post – it is that easy!
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Create attractive visual content that displays your product and makes people want to buy it. Providing the link to your online store is very likely to make people click on the link, increasing the chances of making a sale.
If you have a business or are a marketer, you need to start using digital marketing. You can capitalize on the latest trends in digital marketing by implementing them for your business. Getting in touch with a reputed internet marketing company will help you create and implement a customized digital marketing strategy to boost your business.