The mobile app market is experiencing tremendous growth, with an increase in smartphone users day-by-day. According to Statista, there are 3.5B smartphone users at present, and it’s predicted that this number will reach 3.8B in the coming year. Moreover, a report shows that mobile apps constitute 57% of all digital media usage by mobile users. By looking at these results, we can gather that mobile apps are becoming a vital tool for mobile users.
Many businesses and individuals are looking towards developing a mobile app to reap the benefits of this evolving market. An app must be unique, intuitive, interactive, and easily accessible to succeed and stand-out amongst the tight competition. To make a unique mobile app, many developers try to put many different features in their app, which only ends up making the app more complicated. In this post, we’ll be discussing some mistakes developers must avoid in their mobile app development. By learning about these mistakes, you can indeed prevent them and hence can build a robust app.
1. Lack of Research Before Developing the App
Carrying out proper research before starting developing an app is crucial. As we know, there are millions of apps available on various platforms. And the concept you’re working on maybe already public in the market. So without in-depth research, you may end up launching a similar app with similar features. What next? Your app won’t get the attention it deserves as the most smartphone users will select the app with a larger download rate and available in the market from a longer time compared to yours. At the end, your money will end up getting wasted as you won’t retrieve what you’ve invested.
Also, some developers end up making an app that is not at all needed. Because they must have started building the app without learning about the target audience’s needs, the rising trend in the market, and much more. Again the mobile app gets less audience and ends up suffering losses. Therefore, it’s essential to adequately research the market, target audience, and competitors before developing a mobile app.
2. Inaccurate Budget Estimation
Inaccurate budget estimation is the most common mistake that most of the developers make. Mobile app development is a complex and lengthy process that requires a big budget. Higher the number of features in an app, the larger the budget you have to plan. Moreover, it is advisable to plan everything starting from the number of professional developers required, approximate development time, number of platforms the app would be launched on, etc. These parameters constitute a significant part of your project budget.
For instance, suppose you choose Google Play Store as the platform for your app at the start of the app development, but as the project nears the completion, you decide to launch the app on Apple Store too. And if by chance, you’re not using cross-platform tools, you’ll need extra money to develop the same app for a different platform. Thus you’ll have to arrange the money ASAP to keep up the development process. These won’t only affect reputation in front of investors but also result in a loss to your business and an expanded development time.
3. Targeting a Single Platform
Most of the time, amateur developers target only a single platform in their mobile app development process only because of a lower budget. But this is a great mistake to limit your app only to a single platform to keep the costs down. As the app will reach only a limited audience belonging to the particular platform, limiting your market outreach and profits.
Therefore, it’s advisable to target multiple platforms to reach a broader audience. Those on a tight budget may take the help of cross-platform app development tools for developing the app for multiple platforms. This tool allows the same code to work for various platforms instead of writing different codes for different platforms. Thus saves time as well as is suitable for lower budgets.
4. Loading the App with a Lot of Features
It’s a big misconception if you think that loading your app with multiple features can make your app successful and stand-out amongst the competitors. Overcrowding the app with a bulk of features doesn’t make it rich but only enhances its complexity. Moreover, it increases an app’s size, thus requiring a large amount of storage space in smartphones and reducing its operating speed.
No user wants his phone’s storage space running out and operating speed, while using the app, becoming slower. Hence users will look for alternatives requiring less storage space, providing higher operating rates, and more straightforward usability. It’s advisable to furnish the app with only those features needed instead of overloading the app with unwanted elements.
5. Not Releasing New Updates
Monitoring user feedback and reviews are a vital thing. Every business and developer should focus on what the user thinks about their app and what improvements they want. Following user feedback and suggestions will help you make your app better by improving the app and launching app updates regularly.
But, this is not the case with many amateur developers and business owners that don’t pay attention to this feedback and fail to launch the new updates. This not only makes the user unhappy but also makes him lose interest in the app and thus pushing him to delete it and move to the competing apps.
6. Bad UI Design
Many developers end up overcrowding the app with too many unnecessary features thinking that it would enhance the user experience. However, it’s a misconception. Adding several unique features that help define your app’s concept doesn’t assure that the user experience will be okay. User interaction and experience are effective only when the mobile apps UI design is simple, easily understandable, and communicates in simple language. Most importantly, the UI design should be such that it helps the user attain his goal quickly and very seamlessly.
Focus on its functionality and features and the user interface. Some bad UI design mistakes include irregular fonts, very bright colors in the background, lack of contrast, absence of provision for the users to write feedback and reviews, and disordered page structure and layout. These UI design flaws not only make your app look poor but also makes the user experience worse.
Building a robust and successful mobile app requires a lot of effort, money, and time. Many new developers leave behind so many flaws and mistakes in their apps to make their mobile app available sooner. Therefore, it’s vital to avoid the mistakes mentioned above to create a user-friendly app. These mistakes can result in bad user experience, loss of profits, and an app that’s not needed. So, the developer needs to do in-depth research before developing a mobile app. By knowing the mistakes made by most of the developers from years, you can learn how to avoid them and build a user-friendly mobile app.
Hi There, I am Shaun Williams, a content writer with Goodfirms, a research platform for Cloud Computing, Ecommerce companies, Translation services companies, among many others. I enjoy communicating ideas and knowledge creatively and also ensure that the readers never suffer from boredom while reading my posts.