Influencer marketing is one of the most powerful ways to extend the reach of your business, increasing your industry reputation, and build yourself as a leading think tank within your field of expertise. Brand yourself and submit details to reach more audience on Social Media.
What is Influencer Marketing?
Influencer marketing is a means to exploit an individual’s status within the corporation to boost the company’s image and reputation. Some influencers are now leveraging their position and branching out to start their own businesses or consultancy firms.
Stats on Influencer Marketing:
Here’s what statistics say about marketing strategy for influencers.
- In 2020, the influencer marketing industry is predicted to reach $10bn.
- Companies are generating $6.50 for every $1 used up on influencer marketing, according to Tomoson.
- Around 40 percent of Twitter users say an influencer ‘s Tweet persuades them to make a buy.
- 51 per cent of advertisers assume that with the aid of influencer marketing they gain more consumers.
- Fifty per cent of consumers depend on suggestions from influencers to determine which goods to purchase.
Benefits of Influencer Marketing
In today’s world, influencer marketing typically stands for a form of social media marketing in which brands will work with “people of influence,” AKA influencers, to promote their brand to reach new customers and build brand awareness, ultimately generating new business.
Essentially, anyone with a strong influence is an influencer. It may sound unhelpfully broad, but it is important to note that other ways of influence will arrive. You may be surprised to learn that you may date the founding influencers of influencer marketing history back to the early 20th century. Any guess she is perhaps the most famous figure in influencer marketing history.
1. Brand Awareness:
As we have already mentioned, influencer marketing will significantly extend your presence and placement on the online marketplace. Facebook users should start learning more about your company, history, who you are and the solutions that you have. The impacts which influencers may bring in terms of brand popularity are among the most important benefits of social media marketing.
The main element in optimizing the leverage approach is to ensure that you have relevant content that contributes to the social media profile of the influencers as well, so that both sides have interest in the relationship.
Influencers are also the driving force behind new movements and improvements. Furthermore, the consumer is introduced to new technologies, brands, products etc. So one of the main advantages of influencer marketing is to be perceived as a trendy new trend. Aligning the company with an influencer who pushes the ball in the fashion department tells consumers who the business is an creative market pioneer.
2. Provides your target market with interest
One of the most important advantages is that it can deliver value for your target audience. You might have spotted famous YouTubers posting product videos on their platforms. These are incredibly informative to their readers and a valuable source of material.
Today, if you were to buy a digital camera, you would invariably look up online product reviews. An influencer analysis which talks about the features in detail and their utility would be helpful indeed. Such reports are not only insightful but trustworthy for customers too.
3. Builds trust and displays authority
A clear philosophy associated with this is the concept of influencer endorsements. If the content of a brand is shared by a celebrity, business expert, or social media user, it gives immediate visibility to the company they endorse, plain and simple. The idea is that if an company can get an important individual to recognise and value the goods, it provides a perception that the goods are a market leader and a respected entity, based on the encouragement and feedback of the influencer. In niche marketing the recognition is even more effective when an authority in your industry shares your content. The reputation created in this aspect will dramatically speed up the time period in which marketers will create trust and authority with customers.
4. Impact on Purchase Decisions
Numerous studies indicate that influencers have the power to influence consumer purchasing decisions of all ages. In a joint poll commissioned by Twitter and Annalect, 40 per cent of respondents reported purchasing an item online after seeing it being posted by a social media influencer. In an overview of the impact of online video on purchasing behaviour, more than 50 per cent of shoppers say online video has helped them determine which brand or commodity to purchase, with more than 90 per cent believing that they are directly exploring new brands or goods on YouTube.
In fact, 22 per cent of marketers identify marketing influencer as the fastest rising consumer acquisition method, and more than 50 per cent say they gain higher quality consumers by marketing influencer compared to other acquisition networks.
The findings of these studies show that influencer marketing is a powerful strategy for targeting high-purchase-intentioned customers, and is also an important means of driving sales.
5. Reach on Social Media
Social network consumers are more likely to post influencer marketing posts with their own fans relative to traditional ads, extending the scope of a brand ‘s advertising to much larger viewers.
Since influencers are experts at producing content that their fans enjoy, influencer marketing campaigns often reach a degree of virality that is absent in other mainstream ads.
Influencer marketing can be of tremendous benefit to new businesses or those who have struggled to build traction with their social media advertising. Some of the best Magazine Awards provides you space to reach more number audience easily and accurately.
With a strong understanding of how influencer marketing will boost your online targets, you should make a pledge to rapidly launch the first strategy and see positive benefits in the company.