Today, we live in a tech society where people are progressive and search things on the web. As a result, most business owners are looking towards an online presence through eCommerce sites.
Indeed, the eCommerce industry is rapidly evolving into the global ecosystem; businesses seek frequent solutions that help them get unique and flexible designs along with frictionless customer experiences that make them sustainable and competitive in today’s market conditions.
In the past, two decades back, it was typical to manage eCommerce businesses online, but it has become easier now with the advent of lots of CMS systems.
Here Magento comes into play. It is one of the most renowned and globally used eCommerce platforms available. Magento supports more than 250k merchants worldwide.
There are lots of factors that work behind the popularity of this eCommerce platform. First, it offers high scalability and flexibility to the entrepreneurs for their business expansion. Due to this, big organizations such as Burger King, Ford, Nestle Nespresso, Coca-Cola and many other titans hire Magento services.
Magento offers robust and unique features from each other especially tend to support the eCommerce websites. These features assist online merchants in attracting and retaining potential customers into their business.
Additionally, it offers dedicated tools for retailers and vendors to enhance their brand’s presence on the web. Often, each CMS system contains three versions, which are classified with an array of features meant to assist all business websites irrespective of their size.
Why Magento for your Business?
Whenever you think about starting your eCommerce website, you should consider Magento. It is an open-source CMS platform having a wide set of features, especially for developing eCommerce sites.
All these features are helpful for all people involved in online shopping and eCommerce. Entrepreneurs can easily expand their business size and revenue with Magento eCommerce development.
In addition, along with technical features, Magento development also offers lots of non-technical aspects that assist people in increasing their business online.
According to Gartner, More than 25% of the Global 1000 organizations use marketplaces for tech purchases today, and about 75% have tried them.
We can easily predict the future of online marketplaces by looking at the current revenue of Alibaba and Amazon. After all, they are one of the biggest examples.
Set up Your eCommerce Website With Magento
Setting up the online presence for your business on the web is an essential thing. It is a vital step to make your enterprise successful. Such an online platform assists you in increasing the number of customers and boost sales.
This superior CMS platform increases productivity through high conversion rates and assists you in setting up a multi-store in different regions according to your requirements.
Furthermore, it offers you the chance to achieve great user attention with a multilingual support feature. One of the best features of Magento is open-source, eCommerce dedicated, built to create seamless websites for online retailers and merchants.
Magento meets all expectations if you want to make your business online. Magento is highly flexible and license-free; that’s why you don’t need to pay to use it. Also, it has huge community support from developers and industry experts working with Magento.
Its scalable and flexible nature makes it one of the best platforms to create eCommerce websites effortlessly. For example, suppose you want to create your eCommerce store.
In that case, you should hire a professional custom eCommerce development company having expertise and years of expertise in delivering the best sites to make your business visible online.
Let’s check how Magento eCommerce development helps you expand your eCommerce business:
- Multiple-Store Features
Being a perfect and highly suitable CMS system, Magento offers complete and excellent control over content management effectively. It assists online retailers and developers manage the users and maintain multiple stores using a single interface effortlessly. In addition, Magento assists you with effective tools for content management.
- Fast Flexibility & Performance
Magento offers lots of highly flexible tools as per your business needs. We know that each business is unique and requires a different approach for website development and its growth.
Magento works better and helps you meet your eCommerce business needs with a high-performing and fully functional website.
To leverage the full benefits of Magento, it is suggested to hire professional eCommerce Magento certified developers as these professionals assist you to get a quick and attractive website with rich features.
- Built Specifically for eCommerce
Undoubtedly, many CMS platforms such as Wix, Drupal, WordPress, and others are available, offering unique benefits with embedded capabilities; some might be designed to go with a specific route. But such functional features are not the core of the technology’s focus and can be lacking somewhere.
At the same time, Magento is specifically designed for eCommerce websites. As a result, it offers a high-quality user experience for all, from website developers to customers who use the storefront.
While choosing a solution that wasn’t intended for eCommerce website and usage, there are inevitable hindrances, a general breakdown and makeshift implementations in user experience as your website grows.
Using platforms like Magento that offers a robust catalogue of eCommerce tools and functional features intended especially for the industry assists in ensuring a site can easily achieve its customer base.
- Magento 2 Security
Suppose you are doing business offline through a physical store. In that case, you most likely must have invested in surveillance cameras, alarms, and security guards to ensure your physical store’s safety and offer a secure environment to your customers.
Likewise, with an eCommerce business, you need to have all such security factors to protect your online store from any hacks, malicious activities and keep your customers’ transactions safe.
Additionally, a secure online store increases the brand’s credibility among your customers and offers an optimal customer experience. Customers can easily buy stuff from your online store without fear of data and money loss by some fraudulent people.
Magento 2 offers the most advanced built-in security features like SHA-256 (Secure Hash Algorithm 256) to secure passwords, making it impossible to attack to succeed. It also comes with Signifyd (a fraud protection system).
Some of Magento 2 Security features are listed below:
- Flexible File System
- XSS Protection
- Enhanced Password Management
- Use of Non-default Magento Admin URL
- Easy Site Management
One of the most vital things about Magento eCommerce development is that once the developers complete the overall development, the site owners can easily handle their sites without any help from the developers.
Magento allows easily managing, editing, updating, and publishing the contents whenever required on their sites, thus, making Magento the most preferred choice for several online retailers.
Additionally, due to easy site management, users don’t need to worry about the website’s content, and they can bring their attention to the website’s expansion.
- Magento Personalization
Gartner says, by 2020, Smart personalization engines utilized to analyse customer intent will allow digital businesses to increase their revenue and profits by up to 15%.
According to Smart Insights, “90% of marketers trust that personalization is the future, and 48% of customers spend more time and money when their shopping experience is personalized.
These statistics show that presenting products and services according to customers’ choice, behaviour, and demographics tend to offer personalized experiences.
Hire Magento 2 comes in the role and assists you in collecting data of your customers via cookies and other factors such as OS, device type, country, behaviour and more. As a result, Magento 2 assists companies in providing a personalization experience and increasing conversion rate.
- Makes Online Shopping Comfortable
Magento development enables business owners to include multiple useful functional features in their website that make shopping very comfortable for the customers.
For example, this CMS offers multiple shipping and payment options, return management authorization, layered navigation, powerful search capabilities, and the integrated power of all such functions results in a seamless and easier online shopping experience. In this way, you can easily make your customers satisfied and get higher conversions.
- Analysis and Tracking Systems
Analysing each business’s performance is vital. Identifying traffic behaviour is one of the basic parts of business marketing. Magento offers some very useful and beneficial stats to the developers and entrepreneurs to analyse their website performance.
It also offers several extensions and plugins to install in it to increase the performance and functionality.
For detailed analysis on customers about where they are coming from, how they are reacting, and the type of product they are searching for, etc., Google analytics and other tools can also be integrated with Magento easily without accessing codes.
- Optimized for SEO
SEO (Search Engine Optimization) has become an essential need for all online businesses. Without having an SEO-optimized website, you can’t succeed in today’s highly competitive market.
With Magento, brands can easily make it happen by designing and developing SEO-friendly landing pages and websites.
Offering a high-ranking in-search results tends to get more traffic and more customers to your website, which results in higher conversion rates. Therefore, you should optimize your website, including rich content, and find the right customers for your eCommerce business with the perfect and suitable keywords.
Additionally, with basic SEO settings like meta descriptions, meta tags, category URLs, the suffix for a product, and so on, here are key features of Magento SEO:
- Product Page Optimization
- URL Optimization
- XML Sitemap Generation
- Magento 2 Rich Snippets
- Product Images Label Work
- Integration Schema.org
- Related Products Upsell and Cross-sell
- eCommerce Tracking
- AdWords Conversions
You need to optimize everything, use the right keywords, and show them on search engines.
- Customization, Extensions, and Integrations Options
Magento is embedded with essential eCommerce verticals to support your online store. It is a platform that fulfils the needs of all owners, sellers, and customers. In addition, it offers more than 4,000 add-ons and extensions to help expand and grow your brand operations and customer experience.
Sellers can augment and customize their website with such a marketplace to develop a refined and unique storefront. In addition, many 3rd party extensions and plugins are available in Magento to provide better customization and integration benefits.
The best thing to notice here is that most of these extensions and plugins are free to use, and some are available at cost-effective prices.
- Magento’s Developer Community
As we know that Magento is an open-source platform, it does need a bit of know- how to manage, operate, and scale. Due to the huge popularity of Magento, it is used by developers worldwide.
It has a vast community of designers, developers, eCommerce agencies, merchants, online retailers, and end-users who discuss everything virtually. Indeed Magento is a big universe in terms of its community support.
Magento’s community always welcomes queries from experienced and newcomers in the industry and offers actionable solutions. Professionals here share their knowledge and experience to ensure that the platform is secure and generates better outcomes regularly.
This massive online community assists Magento users in resolving all hindrances and roadblocks they face while using this platform.
It also assists store owners in bringing the effectiveness of their applied techniques and implementations. Additionally, if someone requires Magento developers, a professional one can be easily found here.
- Beneficial for Every Intent
As mentioned earlier, Magento is specifically designed for eCommerce websites. It offers a cost-effective online retail solution.
Magento works well in all places, such as streamlined workflows, better marketing, and greater market reach. Magento is beneficial for owners, sellers, and buyers involved in an eCommerce business.
Marketplace owners or business owners are the first who get benefits from the Magento eCommerce marketplace. It offers insights on what potential sellers and buyers demand at the global scale and a lot more.
It diminishes the operational cost during overall marketing tasks and offers demand figures and insights in a single place.
Magento marketplaces or online stores are easy to manage for sellers. Sellers can easily upload the product content and manage features without any hassle as there is no complicated setting you have to do.
Moreover, sellers can also track their orders and overall demand time-to-time. Here you can also collect feedback about your product and delivery service. In this way, your sales team easily checks out the suggestions and makes the improvements accordingly.
Magento online stores offer an efficient and easy-to-use shopping process in one place. While using the Magento eCommerce platform, buyers can automate fully or partially their shopping workflows, and the same comes with the purchase of services and goods.
Also, it offers buyers worldwide access to sellers, which offers them the capability to compare and choose the best as per their needs.
Therefore, these are some of the resourceful, dynamic and technical features and benefits Magento offers to expand your business in less time and effort. Magento is highly scalable and flexible in structure embedded with unparalleled customer service.
Major companies across the world are using Magento. However, Magento also assisted many small and medium-scale organizations in expanding and flourishing their business. So, if you are seeking to make your success story by having an eCommerce marketplace, then Magento is the best bet for you.
A creative and passionate mobile application enthusiast with over 10+ years of experience in providing IT solutions across various industries. Nitesh Behani is the Co-Founder of Magneto IT Solutions, a full service of Mobile App, Shopware Development, Magento development company in USA, India, and Bahrain. He has experience of delivering more than 100+ projects ranging from Custom Ecommerce website development technologies to mobile application technology.