TikTok is growing faster when compared to other social media platforms. It is becoming popular among young audiences with exciting updates. Nearly one billion active people are involved on TikTok globally and spend 52 minutes on this platform daily. Because of this audience’s interest in TikTok, many brands and businesses show their presence over this platform.
Though TikTok came into use only in 2016, it is available in 150 countries. It gained popularity among young audiences within two years and grew as the most downloaded app with more than two million downloads. TikTok offers organizations to become unique and get engaged audiences with the perfect marketing strategy. Brands can use this platform to create more awareness than any social media network.
Younger people love to be on TikTok because it is unique compared to other social media. It gives opportunities for creators to show their talent either by storytelling or by exploring their activities. Know the marketing strategy on TikTok to raise the conversions and increase followers count to your brand with authentic content.
Why did Do Brands want To Use TikTok?
The younger generations now mostly show an interest only in the online platform, and they stop watching television, listening to the radio, or reading newspapers. Everything that they want is available online, mainly on social media networks. From entertainment to educational videos are streaming on the online platform.
In the U.S, around 60% of TikTok users are young. The young people spend the most time on TikTok. The above statistics push brands to implement their marketing strategy on TikTok to bring out their unique style. Plan your content strategy fit for your brand to attract audiences and grow your business.
7 Important Strategies To Grow Your Business On TikTok
TikTok is a perfect medium for brands to get through the competitions. Find the correct marketing strategy fit for your brand and achieve success on TikTok by following the below points.
#1. Use Correct Hashtags
A hashtag is a vital tool responsible for increasing your content visibility to new target audiences. Twitter introduced hashtags in 2017 and became famous on all social media, especially on TikTok and Instagram. The users on TikTok usually use hashtags to search a particular video clip or to catalog their videos. The advantages of using hashtags for brands are:
Brands can amplify the reach of your content.
You can find your competitors easily.
Hashtags help to increase follower’s count.
When users click on the discover option at the bottom of the screen, they can see a list of videos with trending hashtags. Selecting relevant hashtags for your content is essential for you to keep audiences watching your video and captions without skipping. Choose a less generic hashtag to drive traffic faster and be visible to your target audiences. Avoid focusing only on popular hashtags. Instead, you can use your own branded hashtag to make your brand popular.
#2. Follow The Current Trends
Another essential marketing strategy to grow your popularity is keeping an eye on trending videos and trending hashtags. Create your unique content by relating it to the trending videos to make your video familiar. Since the TikTok trends keep on changing, watch the popular videos regularly and move on accordingly. When you prepare a video using a trending soundtrack, the engagement rate automatically increases by receiving TikTok views for your content.
Find the trending videos by watching the For You page on your TikTok application. The FYP displays thousands of videos, and when you see a particular song or concept repeating, it is the trending one. Use it in your video, but you should not copy the idea of their videos. Make it unique to attract loyal audiences for your brand on TikTok.
#3. Incorporate TikTok Influencers
Influencers are an essential medium for brands to grow their followings. There will be no surprise if an ordinary person becomes an influencer. Usually, influencers build a reputation among their followers by providing only quality content in their TikTok accounts. People trust you if you deliver original content. Likewise, influencers always offer original content and build loyal audiences. Their audiences believe them entirely because of their reality. Therefore, this reason drives businesses to collaborate with influencers who have potential followers.
Approach to influencers who have followers the same as your target audiences. Because it makes it easy for you to gather potential audiences. Influencers take your brand for a certain period and publish authentic content to their audiences. When they post the same concept repeatedly on their TikTok page, their followers will show interest in your brand. You can gain loyal audiences and then convert them into your potential customers with your marketing plan.
#4. Engage With Audiences
Engagement rate is essential on all social media platforms. You will attain growth on TikTok if you gain higher engagement for your content. Though likes and shares also improve engagement, the comment section is the absolute way to achieve engagement. First, start your conversion with your ideal customers and extend the conversation that brings many people to interact with you.
The TikTok algorithm ranks your videos according to the number of likes, comments, and shares. So concentrate on initiating your audiences to reply through comments. Make opportunities for audiences by encouraging them to provide suggestions or ideas that help to grow your business. Implement those ideas in your content to make them overwhelmed with your activity. You can also raise comments after watching your audience’s posts to create a good relationship.
#5. Frequent Posting
TikTok rewards you when you post your content frequently. It helps people to remember you and gives you a chance to improve your followers count. The more videos on your TikTok account increases your audience count. Frequent posts on your TikTok account helps people to remember you and your brand.
Publishing one content in a day boosts your visibility and helps people to recognize you easily. Gather huge audiences by using this method. But it is essential to deliver quality content to audiences and avoid skipping your videos. Use different content ideas like:
An educational video of using your product to create trust.
Explain the features and advantages of buying your product.
Show behind-the-scenes of your industry.
Know the time when your audience visits TikTok and post at that time to gather their attention.
#6. Use TikTok Ads
TikTok introduced advertising features mainly for brands and businesses to make them known among their target audiences. You can show your ad to specific people according to age, gender, location, interest, and demographics. Since there are millions of people on TikTok, it will be difficult for you to reach audiences. TikTok ads help you to achieve this with three main types:
In-Feed Ads: This type of ad appears on the For You page when the user scrolls down. You can upload content for 60 seconds, but 9 to 15 seconds of video will be appreciable. TikTok users can hit like, leave comments, or even share this ad. It is a skippable ad that appears on the whole screen. As a brand, you can include a CTA button pointing users to the landing page.
TopView Ads: These ads appear immediately when the user opens the TikTok application. The algorithm allows you to upload a 60 seconds video that appears on full-screen with an auto-play option. You can include a CTA button and direct your audiences. Using this ad, you can gain brand reach.
Brand Takeover Ads: This ad appears first on the FYP once you open the TikTok application. You can create either video or image content for three to five seconds and direct your audiences either to your challenge or to your landing page by clicking on the ad.
#7. Set Hashtag Challenges
Hashtag challenges are more popular on TikTok than any other feature. The exact way to increase engagement and gain awareness for your brand is through TikTok challenges. It is nothing but gives a concept or sample video for your audiences by using a particular hashtag and encourages your audiences to do the same in their own style.
Make it simple and easy; only then people will show interest in participating in your challenges. First, encourage your potential customers to perform challenges and make other audiences do the same, taking that as an example. When a challenge attains success, TikTok users will talk about your brand, even offline or on other social media sites.
TikTok is a powerful place where you can connect your brand with audiences globally and make it popular. It provides you enormous features to grow your brand quickly with a large fan base. Deliver your original content to maintain authenticity among followers and build a strong relationship with them.
The above points reveal the secrets of growing your business with a great marketing strategy. Use those valuable points and attain heights in your business very quickly!
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoys the opportunity to work with social media influencers. Start following her on Twitter.com.