1. Make sure your number is extremely easy to find everywhere
There are a few industries where phone calls are critical and one of the constructions. Whether local homeowners seek help in rebuilding their kitchens or a large development agency looking for a construction firm to take on a larger project, your homes won’t contact you if there are too many obstacles.
phone number needs to be tied directly to your company name.
I searched for “construction companies in Boston” and these three lists appeared immediately. All three were attached to the list, only a number of Sula Valley was very easy to find in the top left corner of their website.
Google SERP results for construction in Boston
Sula Valley homepage with phone number
Then, when I clicked on their Facebook page, I immediately clarified their number in the “About” section.
Sula Valley Facebook
This is a great example of an organization doing it well. To make sure you make it as easy as possible to communicate with your leadership, make sure your website is tied to all the branded elements on the top of your phone, other sites, and social media platforms and be sure to ensure answers to incoming calls to maximize potential business. There is someone responsible for giving and following.
2. Set up Google Local Services Ads
While I would definitely recommend your standard Google search and display ads for construction marketing, you should take advantage of the ads on Google’s local services. Why? Because this type of ad is made for your industry! When these ads are properly configured, and when someone searches for your service ad with “Google Guaranteed Badge,” the construction company near me will appear alongside the direct link to your phone number.
Google Local Services Advertising
“One of the really great things about this is that you only pay for leads instead of just clicks,” says Matt Bermudez, marketing manager at Yale Consulting.
Your leads easily let you call and just break the barrier to pay for leads An offer from Google, the top spot on SERPs. What could be better than that?
3. Make your website helpful for customers
Did you know that 633% of customers primarily use the websites of contract companies to find and engage with them, and according to Blue Corona, 30% do not consider a business that does not have a website.
Having an attractive, simple and easily navigable website that helps your leaders get the information they need without overwhelming or shutting down is critical to building marketing success.
I like the example below of Killian Construction Co. The website complete website experience is interesting with easy and simple tabs tab with all the critical information searched for leadership along with a simple and visual homepage. In the upper left corner there is a clear communication section with us.
Examples of construction marketing websites
Killian’s website works even better by incorporating slideshow highlights from their portfolio to help them get an idea of projects completed in the past.
Examples of construction marketing websites with portfolios
4. Get great niches by targeting your audience on social media
In fact, according to JBK, currently, 5% of construction companies promote their business on social media. The great news is that now there are more and more places and opportunities to promote your construction business but standing with such a crowded space can be a challenge.
The great thing about social platforms like Facebook and Instagram is that you can get super precise through your targeting. The first thing you should do on these platforms is to specify what you are aiming for
Social media targets for construction marketing
Next, consider your target audience. How about interest and behavior? Perhaps you have a few target audiences and it makes the most sense to create specific campaigns to align your content with each one. No matter what you decide, the options are plentiful so explore what works and soon you will be able to talk directly to your target audience and get more work done through social media.
Detailed targets for examples of construction marketing
5. Follow up with past customers
Yes, I mean encouraging your past customers to come back. If the small work you did for the family last year or the commercial project you did several years ago is not, then if your customer experience is positive
