In today’s modern era, digitization forms the backbone of most of the business processes. It has become a necessity for business firms to enhance their products and services to exceed customer satisfaction while ensuring optimal resource utilization. In the same way, developing mobile apps is a critical part of the whole process.
Today most people in many developing countries have their first internet experience through their smartphones. Given the falling smartphone prices and cheap data options, there is a burgeoning consumer base of mobile users waiting to be tapped for any business.
Mobile app development has a wide facet of applications in multiple domains and for multiple purposes. From reaching out to customers to the monitoring customer lifecycle, to enhancing product offering, mobile app development can be applied to bring the companies closer to their customers while enabling two-way communication.
Mobile app development and its facets
In simple terms, mobile app development is the process of creating customized software to run on smart mobile phones thereby taking advantage of the unique features of mobile applications.
A mobile app does certain pre-defined functions and has an interface to make the interaction with the end-user more engaging. Given their agility and digital proximity to the end-user, mobile app development has several applications.
One of the prime applications of mobile app development is to reach out to the customer and garner their attention. Mobile app development could help the firm to convince the customer about the features and benefits of the products in a holistic manner.
One of the most valuable benefits of mobile app development is customer acquisition at a very minimal cost. Be it in the form of infotainment, soft advertisement, and other applications, mobile app development has been applied to convert fence-sitters to loyal customers for any location.
Businesses all around the globe are developing mobile apps in regional languages to attract local customers. Given that mobile apps are highly customizable, firms are applying it to develop and promote local content to connect with consumers around the globe.
Implementing Mobile App Development in Business
The implementation of mobile app development is evident in numerous industries such as e-commerce firms, online pharmacies, the educational sector, media and entertainment sector and others. All these industries apply mobile app development to reach users. Using features of mobile app development, companies try to remain in the subconscious minds of the consumers.
Hence mobile app development is extensively applied to occupy the subconscious mind of the consumers.
1. Tracking Consumer Feedback
Mobile apps are also extensively used in tracking consumer feedback. Mobile app development helps the various companies to find conclusive answers to questions related to target audience, consumer expectations, unique selling propositions (USP) of the products, and helps businesses to produce services or products that can exactly match customer needs. Most of these features are designed to enable two-way communication. The data thus garnered is applied by companies to rework their business models, add features to their products, change their marketing strategies, etc., thereby increasing revenue.
2. Building a Loyal Customer Base
Another major application of mobile apps helps to change the behavior of the customer towards digital media. Online pharmacies are the prime examples where mobile apps are being extensively used to change the perception of customers towards the usability and effectiveness of using mobile applications instead of respective websites.
Before the advent and spread of mobile apps, buying medicines was a strictly brick and mortar affair. Now with the advent and popularity of mobile apps, consumers are slowly moving to online consultation for medical services, appointments with doctors and finally buying medicines online. It has been subtly applied to change the buying behavior and perception of the customers in the long run thus opening up new business models and revenue streams.
Many companies are spending lots of money for advertisements on social media platforms to increase their customer base but the mobile app is the best way to maintain and increase loyal customer base where all product promotion, additional service, feedback, and query answers all take place at one place. So many companies prefer to have mobile app development for the company in the top of their priority list.
3. Workforce Development
Companies are utilizing the concept of mobile app development to train and hire a workforce. In this era of remote working, mobile app development is being extensively deployed to create an agile and digitally connected workforce.
To opine, mobile app development is giving rise to digitally connected back offices. Furthermore, mobile applications are being used by professionals to work on part-time assignments or take on multiple job profiles simultaneously thereby giving rise to the gig economy.
Therefore, the innovative technology of mobile app development has opened up multiple avenues for the developers as well as end-users to engage and collaborate in a more comprehensive and holistic manner.
4. Supply Chain Management
Mobile app development has also been applied by companies to cut costs and bypass the brick and mortar model. In fact, supply chain excellence is a direct by-product of the extensive application of mobile app development. The distribution system of products has improved. Organizations are now more focused on making their products and services delivered to the doorsteps of customers with implementing effective distribution chains.
Conclusion
Mobile app development has numerous applications. Given its benefits and scope of influence, it should be extensively applied by different organizations to achieve their end goals in a comprehensive manner. Any business can increase its overall sales through mobile app development. This is what we see with online sales platforms, companies can reach to more potential customers expanding their location in order to give an edge over the competitor.
One of the most important applications of any mobile app development is to reach out to more customers and gain their attention. Mobile app development is the best way that could help any firm to convince the potential customer about the features and benefits of the products in a holistic manner.
