SEO with the growing competition has become an absolute necessity for all business enterprises in all sectors. No matter the type of industry your brand is involved in, the competition to stay on top has become fiercer than ever.
For instance, while searching for a product on Google or other platforms, you will receive thousands of websites coming up on your search results. Now, what likely are the chances of you clicking on a link that comes second or fourth in line? Users hardly go on the connect the second page. In fact, on the first page, the users only click on three to four search results while others fail to attract their attention.
Given the current competitive scenario, if you don’t take up necessary measures to optimize your website, it will not receive the visit. In your business will have difficulty getting leads on making through the sales via organic traffic.
With the number of new businesses coming up every day, staying on the top is not an easy task if you are unfamiliar with the latest SEO trends. It is because of the continually changing nature of the parameters by which search results are categorized. As the search algorithms change frequently, they can significantly impact your website ranking in the result pages.
Here we have tried to shed some light on the critical SEO trends you need to consider to rank your website well in 2021. Some of the changes listed below have been announced from the Google site, while the others have been taken from studies and data analysis conducted by experts. However, there is no necessity that you have to wait until 2021 to implement these trends, as some of them have already been rolled out by Google.
The goal is to help you innovate your current SEO strategies to be prepared for 2021. Just with simple optimization of your website page and content, you can find your website at the top of search results in no time. Among all the latest referencing strategies this year, some of them will profoundly impact your SEO ranking in 2021. So, we have discussed only the best and the essential ones for you.
Core Web Signals New Ranking Factor in 2021
Google recently announced a significant change in its SEO. From the next year, Google will consider a new ranking factor: Web Signals or Core Web Vital that aims to measure the website’s health and users’ experience. It is indeed one of the significant changes in the Google algorithm for 2021. Also, this ranking factor is going to impact the positioning of websites significantly on Google.
So, it can say that it’s time for you to double your current optimization measures, go for a complete analysis of your website, adapt to the announced changes to prepare yourself and your website for deployment and 2021. But what are Core Web Vitals? Or what are the ways you can use to optimize your website for a better and more refined user experience?
Google is aiming to improve the user experience.
Google, for years, has worked and strived to provide the users with the best possible experience. Although Google has total control over the search engine’s user experience and design, it controls significantly once the user clicks on a website listed in the search result.
It is the reason why Google is focusing on ranking signals. This ranking will consider only those website owners who offer users the best solutions. Moreover, to help the website owners achieve the tag of “best web” goal, Google has come up with a new way of evaluating the page experience in the form of essential web signals.
To ensure that the website owners provide the users with a better experience, Google announced it would use a new ranking signal. However, the trend due to the current state of covid-19 has been shifted to 2021 as per the statement issued by Google. So, given the situation now, let’s understand what exactly Core Web Vitals is:
Core Web Vitals- What is it?
In simple words, Google uses this new ranking trend to measure the user’s experience or quality of the websites they are visiting. While calculating the user experience, the process can be quite tricky, considering the different factors one has to consider. That needs to be optimized and target all those websites hoping to improve their google ranking in 2021 or at least those who wish to keep up with the current SEO ranking.
Here are the three key web signals you need to keep in mind-
- Largest Contentful Paint or LCP
This web signal is used to measure the website’s main content page’s perceived loading speed.
- First Input Delay or FID
This web signal is used to understand the users feeling or behavior while interacting with the website, and thus, it measures the nature of various websites. In simple words, the signal is useful in measuring the website’s speed and usefulness when loading.
- Cumulative Layout Shift or CCL
This web signal measures the visual stability and unexpected layout changes of the content present on the visible page. This metric very well examines how fast the website element position changes when loading.
How to evaluate vital web signals and user experience?
To assess the website’s web signals for specific tools are required to ensure you receive the most accurate information. To help the website owner’s Google has introduced six different tools including-
- PageSpeed Insights
- Chrome UX Report
- Search Console
- Chrome De tools
- Web Vitals Extension
Consider voice search
With technological advancements, changes have been made in all areas, including the ways people use search engines. In today’s time, most people, instead of typing, use the voice search option. As the name states, voice search is the process of searching for the desired product or service by pronouncing words instead of using the keypad to type them. Thus, the search results are provided based on what people speak, and the majority of sources are in the form of headlines or questions, which are considered the long-haul keywords.
More than 33 million voice searches were conducted in 2017, according to the statistics. In addition to this, various resources and analysis showed that launched more than 20% of the user queries via mobile phone voice searches.
Most of the voice search operations are specific and are based upon specific geographic areas. Because most searches are local or specified to a particular area, consider a local referencing for your website. This new trend will help you keep yourself ahead of your competitors and help you achieve the desired results.
Marketers during the last few years have shown a great interest in taking advantage of influencers. A study has revealed that about 17% of the big companies are using more than 50% of their marketing budget using for influencer marketing. Given the data, the importance of influencer marketing is quite understandable. This particular trend is used mostly by brands dealing in fashion, lifestyle, beauty, travel, and e-commerce.
Users globally are distributed by the number of ads that come up on various channels. But what the viewers want to see is authentic information from a reliable authority. That is why people believe the data from reputable influences are credible and trustworthy.
Moreover, a company can receive direct benefits from SEO influencers to help increase brand visibility and generate traffic on the website. Also, with the backlinks, an organization can get from the influencer site, indicating authority over Google and improving your SEO. However, you need to know that good planning is essential to ensure you get the maximum benefit from your investment. For this, you need to connect with the influencers in your niche and publish sponsored contents to gain maximum return with their help.
You must know that this particular trend for classification is going to increase significantly in 2021.
Consider video content
Video creation plays an essential part of every SEO strategy or Digital Marketing efforts. It is why video content is given priority and is considered a factor for SEO. Videos are more likely to appear first on the page then the links containing blogs or texts.
Research has stated, the probability of a video coming first on the search list is 50 times larger than the text web pages. Google’s universal 62 % of searches include videos. You can now imagine how beneficial it can be to include video content in your SEO strategy for the next year. The videos have been seen by Google as a great way of quality content and will continue to be the same in 2021.
Therefore, to keep up with your SEO, it is advisable to open your professional YouTube channel and devote some effort and time to creating useful content for it. However, don’t you forget to design the videos in a way that complements the existing content on your website? This measure will not necessarily Statics bring your site to the search engine’s first page, but it guarantees higher traffic when Google indulges in your video content.
So, it’s now time to include videos on your website pages. Moreover, it is advisable to optimize the videos based on the blog width. Also, to help Google understand your video content, the better way includes a transcript of the video on the page.
By doing it all correctly, your website will receive massive traffic and greater visibility in the coming year.
Write long articles
Content quality is of utmost importance if you wish to see your website on search results on the first page. But quality single-handedly is not enough for this. The amount or length of your content determines if it can beat your competitors or not. Therefore, you need to come up with carefully designed content that ensures quality and adequate length.
The SEO expert opinions vary on the ideal length of blog posts; however, as per the research, the average size of content must be about 2,000 words to stay on Google’s top 10 results.
While focusing on increasing your website’s visibility, you need to develop web pages with extended and high-quality content. Moreover, see that your articles can provide the visitors with the answers to the questions they can supposedly ask. Make sure to include the comprehensive solutions to all the relevant problems to the main search queries you want to target.
A considerable length and good quality content will ensure your visitors stay on your website for a longer duration. Google gives importance to this factor because the visitors’ time on a website shows how much the user appreciates your content. Therefore, it can be concluded that the past content was the king and will remain the same as a determining factor for the upcoming year.
Among the billions of internet users, the majority of them access the internet from their mobile phones. Researchers and statics have revealed that about 87% of internet users access the internet via mobile phones. Moreover, a significant amount of transaction is done via smartphone. Statics showed 40% of the total transactions globally are done through mobile phones.
Given the number of mobile users, Google has now included mobile-first indexing as essential. This trend has been in practice since July 1st, 2019. However, this trend is going to become widespread for all the websites globally by March 2021.
As you can see how Google and other search engines are emphasizing much on improving the mobile experiences, you can guess how essential it is to keep the mobile phone users in mind while finalizing the SEO policies for your website.
Mobile optimization has become essential to keep your website ranking at the top in 2021. Given that, it’s not time for you to incorporate creative thinking, explore the various areas from reactivating designs to reaching the extracts for a better user experience and maximum results for your website.
While you optimize your voice search, you also need to consider your mobile searches. Pay close attention to various forms of referencing, Off-page, on-page and technical aspects. For your on-page SEO, make sure to include long-tail keywords. While for the technical referencing, consider necessary changes that represent the content and content structure well.
Improving your website SEO to keep up with the latest trends can significantly generate considerable revenue. All make sure you stay updated on the 2021 SEO trends waiting for us on our doorsteps. Also, know that it’s not a single time job. With the search engine algorithms changing continuously and the SEO industry evolving, you need to stay updated and aware of the latest trends while ensuring your website fulfills all the criteria providing the users with a better experience.
Among all the other trends, the most crucial factor to be considered is the users’ response. For this, try putting yourself in their shoes to get an idea of the digital experience they are getting from a website. Moreover,o emphasize the technical issues like the page loading speed and user interface, included in the Core web vitals.
In the end, spend a reasonable amount of time on your website and make all the necessary information available to the visitors. Incorporate interactive chatbots that help the users get quick answers for the queries. Also, ensure that the language used in the content is not too complicated and is easily understandable by every age group.
We know doing it all by yourself can be quite hectic and challenging. Therefore, to ensure you keep up with all the latest SEO trends, it is better to get in touch with professionals and let them do the job for you. Professional help will ensure your website is up to date with all the changes and stays on top of the search engine page.