Wondering how can you take your business to new heights without spending a single dime?
The answer to this could be User-Reviews! A website is the storefront of a business, therefore it should mandatorily display reviews so that customers can explore a product or service in a better and convenient way.
In the quest of making a purchase decision, customers look for user-reviews, which makes them extremely crucial for a business’s revenue generation.
Remember that user-reviews can even make or break your business, so be careful with how you choose to showcase them on your website. The more positive reviews you will have on your website, the more benefits you will taste.
For instance, boost brand awareness, increase local SEO & online exposure, improve click-through-rates, etc are some of the advantages of Google Reviews on your business website.
What Are Google Reviews Widget?
Before telling you about Google Reviews Widget, we would like to put some light on “What is Google Reviews”?
Popularly famous as a product of Google My Business or Google Maps; “Google Reviews” is an online review platform that lets customers share their ideas, thoughts feedbacks, etc, related to a product, service, or even a brand.
The metrics on which Google Reviews evaluates a product/ service or a brand include quality, quantity, aesthetics, and worth.
While on the other side, Google Reviews Widget is an application that displays Google Review feeds on your website. It is quite easy to set-up a widget with the help of various social media aggregators and widget tools like Taggbox.
This amazing widget tool collects, curates, and displays Google Reviews feeds in real-time on your website in the most attractive manner.
Compatible with various social media platforms as well as review platforms like Google Reviews, Yelp Reviews, Facebook Reviews, etc, Taggbox widget can be customized and moderated as per your choice.
If simply put, you can apply various customization options like fonts & colors, banners, background, themes, layouts, and so on to create attractive Google Reviews feeds.
While the moderation panel helps you filter out all the unnecessary and unwanted content from your widget. And at the same time, you can monitor the performance of your review feeds with the help of the Analytics feature.
The list of features offered by Taggbox is endless as it also has Custom CSS, Hashtag Highlighter, UGC rights management, and more.
How Google Reviews Widget Help Your Website?
To make things clear for you, here’s a list of a few reasons defining why your website needs a Google Review widget.
#1 Reputation Building
Reviews are a result of how your customers perceive your business. Be it negative or positive, customers don’t hesitate to express their thoughts or opinions when it comes to a product or service.
But by embedding Google Reviews Widget on your website, you will definitely improve the reputation of your brand. Fortunately, marketers can respond to negative reviews to neutralize their negative impact on business.
Your customer’s attitude towards your brand is completely dependent on how you have responded to their reviews. Leverage user reviews to improve the reputation of your business amongst your customers.
#2 Improve Local SEO
A little higher search engine ranking doesn’t harm anyone, which brings us to another benefit of embedding Google Reviews on your website. The review feeds impacts the local SEO ranking of your business in search engines.
For instance, Google reviews about a local coffee shop or restaurant make the business appear higher in the local SEO.
#3 Amplifies Brand Trust
Trust is not built overnight. It really takes a lot of hard work which makes customers rely on business without having second thoughts.
Before choosing a product or service, most people go online to read through reviews. As a marketer, if you are really upfront about sharing genuine reviews of your business, then the chances of customers trusting you are more likely to increase.
By bringing transparency Google reviews make a product or service look more relevant to the customers. According to a staggering 72% of customers, positive reviews make them trust a brand.
And nearly 88% of them read reviews to research about a business’s quality. So, embedding positive reviews really have a competitive advantage of gaining the trust of your customers.
#4 Improve Click-Through Rates
Spending a lot of money on SEO strategy wouldn’t matter until and unless your website doesn’t get clicks. It is why embedding Google reviews on your website is a mind-blowing way to boost the click-through rate (CTR).
The better reviews you’ll have the higher will the CTR on your website. Be smart enough to identify the importance of Google reviews.
#5 Encourages Conversions
The end goal of every business is to transform their visitors into customers. And fortunately, Google reviews help to a great extent in achieving this.
If leveraged smartly, Google reviews are capable of doing conversions on your website all alone. They not only motivate customers to visit your website more often but also make a purchase.
Also, businesses with strong ratings grab the attention of more customers, as compared to websites with low ratings. Because ratings bring a sense of satisfaction and trust in the hearts of your customers.
#6 Reach More Potential Customers
Thanks to the advancement of technology, especially the introduction of the Internet, that has broken all the barriers to letting the online content reach a global audience.
Unlike traditional word-of-mouth marketing, modern marketing techniques like embedding Google reviews on websites expand your potential to reach a large audience.
#7 Customer Satisfaction is Correlated to Sales
Customer satisfaction and sales can be said to be correlated. Businesses who have understood the importance of credibility, transparency, top-notch customer service, and more know-how Google reviews drive sales.
Hopefully, these benefits have convinced you to embed Google reviews on your website. But before you jump into action, make sure you stick to tried and tested methods, otherwise you will lose your customer base in just fraction of seconds. Remember to take an ethical route to survive in the long run.