Reviews are a great power. Comments about the product, service, organization form the opinion of people, attract the target audience, increase the level of user confidence . According to the mood created, reviews are neutral, positive and negative, and each species has advantages. Therefore, before building reviews about the company , you need to understand:
- where to look for customer opinions;
- how to remove the negative for the benefit of the image of the company;
- how to write reviews yourself if there is such a need.
Popular services in Runet with reviews
There are many otzovik sites on the Internet. Some of them are thematic in nature, others are tied to certain regions. But of particular interest are universal review services. They are most often accessed by users to familiarize themselves with a product, service, company, and it is people who trust them.
It is a mistake to assume that only descriptions of goods are posted on the. This is not true. An intensive exchange of user opinions has led to the fact that the format of such resources has long expanded. Today they publish information about almost everything. In the list of companies:
- online stores – including international;
- manufacturers – of goods, equipment, raw materials;
- sellers – wholesale, retail;
- cafes, restaurants, pizzerias – the entire field of catering;
- beauty salons, SPA-centers, hairdressers.
You can list for a long time, as the world of business is diverse and rich in ideas. But how to find company reviews in a huge directory of organizations? Simple: type the name of the company or its branch in the search bar and the service will show reviews in which the entered name appears.
But otzovik sites are only one side of the coin that helps analyze user feedback and respond to it. There is another – the ability to create the right image of the company, to develop it in the desired direction.
Local business directories
Business directories are sites that collect information about organizations and give access to it to everyone. The best in the category are built-in search engine resources.
Google business: from creating a site to collecting analytics
Google “My business” is a multifunctional convenient service. Within one application, you can:
- assemble your site from ready-made information blocks;
- Publish news, quickly update important information;
- collect statistics based on user actions;
- communicate with customers through the comment form for reviews;
- lay out colorful images for attraction and sales;
- to study partners and competitors.
Catalog and deputies
Google.Catalog officially stopped working in the spring of 2018, so today companies are thinking about other ways to attract customers and increase their own competitiveness. And Google offers companies other services for replacing the Catalog – thematic and more useful in terms of work. Two main ones:
- Google Market – reviews about companies or a product;
- Google Maps – reviews with reference to the address of the branch or main office.
How to write company reviews
Resource reviews are divided into three types:
- real – from users, consumers of goods and services;
- Custom – written by freelancers or specially hired employees;
- competitors – negative, often discrediting company image.
Companies are interested in custom-made messages. The reasons:
- attracting new customers to its target audience;
- image creation – relevant for new companies;
- neutralization of negative opinions;
- winding up the “stars” of the assessment.
Creating a good review is subject to the rules. Important points:
- Naturalness. The message should be lively, moderately emotional, and even with errors.
- The specifics. It is worth mentioning the name of the product, delivery time, specific features of the product, the nuances of operation.
- The target audience. Men appreciate brevity, women like emotions, young people understand slang well.
- Volume. Most often they read only the first 300-500 characters to understand the essence and then move on to another message.
- Variability. Custom reviews recommend writing in the correct proportion: 4-5 laudatory, 3-4 neutral and 1-2 negative.
It is worthwhile to understand that reviews are published only after evaluating their “authenticity” by moderators or special verification algorithms, therefore, before starting work, it is important to study the rules of the resource and the requirements for posted messages. In any case, it would be useful to clear the browser history, which can “tell” about the custom nature of the text.
How to leave feedback from 1 computer
Footprints is Apple’s geographic tracking software for users. Today, this term is often referred to as all tracking programs, including those that are responsible for sites viewed in the browser.
If you write reviews from a computer, then it’s important to periodically review the resources viewed. To do this, either use the incognito mode built into browsers, or simply clear the history. To do this, you can:
- delete data about site visits through browser settings;
- clean cookies that store information about user actions on the network.
If everything is done correctly, then analyzing the reviews of the program will not be so strict in assessing the quality and authenticity of messages and will publish the text on the site.
But such manipulations will have to be carried out before each publication.
Reviews, or How to react to negative reviews about the company correctly
Revue (revue) – in a simplified translation from French means “review”. A review article is much better and more useful than a short review, as it talks about the product, and at the same time removes possible client objections. So, if you do not know how to respond to negative reviews about the company – write a review!
But writing is not a problem, we must also publish it. The following platforms are suitable for this:
- own blog of the company, where you can upload any articles;
- blogs of independent authors who are ready to post written text for a moderate fee;
- portals with the ability to independently publish texts – WEB-3 and others;
- sites and online magazines ready to post reviews and articles for a fee;
- Market magazine – accepts review texts for free after agreeing on articles with the project editor.
Reviews from companies bring a lot of benefits and a beneficial effect on business. Here, just acquaintance with the company, goods, services, and attracting the target audience, and sales promotion.
Mention Monitoring Services
To respond to reviews and remove the negative, these reviews must first be found. And the internet is huge. The helpers will be monitoring services of mentions, the task of which is to search for messages on sites and in social networks according to the list of tags. There are many such programs. Popular:
- Google Alerts
- Brand Analytics
Mention of a brand is often sought in the media, social networks, and portals. And after receiving the results, the stage of analysis of comments and the strategy of response decisions begin.
Business reputation is the foundation of trust. Also giving the best SMM service in the USA But creating the right image is not easy. You can’t go far on advertising alone, and winning sympathy for years is unproductive. Reviews and reviews will help speed up the process through the right dialogue with the target audience. It only seems that the role of such messages is small. This is not true. On the contrary, the right information policy will help to quickly resolve serious issues and distinguish the company from competitors due to pronounced customer focus. And this is the main guarantee of business success today.