Video marketing is steadily becoming more important in the success of eCommerce sites. With 74% of consumers preferring videos over any other form of content and 66% of companies have used video in their campaigns, marketers can not just ignore the importance of video anymore. In fact, it’s one of the most rapidly growing areas of marketing, not just for e-commerce sites but also for blogs, social media sites, and other website types.
One interesting trend we are seeing is how eCommerce sites are increasingly creating their own unexpected, original video content to entice and capture consumers’ attention. It’s easy to see why – in the live-streaming video explosion, businesses are no longer borrowing videos from major studios and production companies under the pretense of “viral videos,” instead choosing to use their own independently produced videos, uniquely tailored for their brand.
Since video marketing is the new trend of the day, with the increasing popularity of social networks, you can reach millions of potential prospects sitting right on Facebook, Tiktok, and Twitter. However, how can you use the most recent trend to market your product or service? Here are some effective video marketing strategies for your eCommerce business.
Share a Brand Storytelling Video
One of the easiest ways to engage customers with your brand is through storytelling. When showcase your brand’s mission statement, products and services, and values, this helps build trust with potential customers who are looking for a company with strong ethics. Videos can also be used to demonstrate how you do things differently from other companies — something that will appeal to those who want more transparency in their purchases.
Make Tutorial Videos for Your Customers
Before making a purchase, people always want to know what kind of product or service they’re getting. This is especially true for those who shop online since they don’t have the chance to physically touch or test out a product before purchasing.
You can showcase your products or services with how-to videos that demonstrate how easy it is for customers to use them. You can also create videos of short demonstrations of your product performance in action so that people see how well it works in real-life scenarios. In this way, you build credibility with your potential customers and you entice them to try your product or service.
Create User-generated Reviews and Testimonials
Receiving good feedback and testimonies from your customers help increase the credibility of your brand. However, for eCommerce sites, it can be a challenge to get customers to share their experiences.
But here are some ways you can encourage customers to create and share their experiences with your products or services:
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Encourage reviews: You can do this in multiple ways, such as by adding a review link or button on product pages or by sending an email requesting reviews after a purchase is made.
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Share customer photos: Customers love sharing photos of themselves with the products they bought from you or services they experienced from you. The best way to do this is by creating a dedicated section on your site where clients can upload their photos and write captions about the products or services you provide. This lets you control what gets posted and gives users an easy place to find photos related to specific items or brands.
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Ask for feedback: A simple way to encourage customer engagement is by asking them for feedback about the products or services. Were there any issues they encountered so far? How does it compare with other similar products or services in terms of quality?
Once you have these reviews and testimonials, share them across all channels: email marketing, social media, and even in-store.
Answer Customers’ Questions
Customer questions are a gold mine for online merchants. When you answer them, you’re showing customers that you care about their experience and that you’re there to help them. You can use customer questions as an opportunity to promote your products and services, or even expand your business into new markets.
Promote New Features & Updates on Social Media Platforms
The best way to promote new features and updates is by creating videos that highlight these changes and posting them on social media. You can post about the latest changes to your site and invite customers to check them out. This will help you get more traffic, which will increase sales and boost your brand recognition. Some of the most popular social media platforms that will help you boost your eCommerce site:
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Facebook
Facebook has more than 2 billion users worldwide, making it the most popular social media platform in the world. With more than 80% of Facebook users accessing the platform from their mobile devices, it’s a great place to reach a large audience at an affordable cost.
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Instagram
Instagram is another great platform to engage with potential customers. According to research conducted by Shopify, Instagram is one of the most important channels in driving high-quality traffic to retail stores. Users can post pictures or videos on their profiles, which allows them to showcase their products or services in creative ways that attract attention from potential leads.
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Tiktok
Tiktok has over 300 million monthly active users worldwide and it provides a great platform for promoting your brand or products. It’s a very popular app for teens and young adults around the world because it allows users to share short videos with their friends.
Businesses can use this platform to post ads on TikTok which will help them get more exposure from millions of people around the globe. You can also create an account on TikTok and start sharing videos related to your business or brand which will give a positive impression about them in front of their potential customers.
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YouTube
YouTube, a subsidiary of Google, is the most popular video-sharing site in the world. The platform has more than one billion active users who watch hundreds of millions of hours of video content every month. It’s no surprise that YouTube is the second largest search engine in the world (after Google).
If you’d like to promote your eCommerce site through video, then you should create videos for your products and upload them on YouTube. You can use these videos as promotional tools to attract more visitors to your website.
Takeaway
The bottom line is that video acts as an effective marketing tool for e-commerce because it makes visitors to the site more likely to convert. If you don’t have a video on your product pages yet, or if your videos aren’t very good, then this is a sign that you spend some time and resources on creating new ones. You’ll have a powerful and highly effective new marketing tool. You may even find that your other marketing campaigns become easier given the power of video behind them!
