Running a business comes with a lot of challenges, but for a small start-up, one of the toughest things to do in the beginning is getting people to take notice of your brand. Investing in marketing and promotion is key if you want to get things off the ground and reach your target demographic and beyond. If you are a new business owner who is struggling to get the word out about your business, try the following tips for promotional tactics.
Digital Marketing Strategies
Any kind of marketing is important, but as the majority of people search online for new brands and products, utilizing digital platforms is the first place you need to start. Your business website can be a useful tool for this, and through carefully curated keywords and relevant links, you can make the most of SEO tactics. Using social media platforms is also incredibly useful and a cost-effective way to directly engage with your target audience and promote your brand.
Another great way to encourage people to try your business’s products is through promotional sales and discount codes. You can advertise your brand on sites that can provide direct mail marketing that will share coupons and other promotional material with people who might be interested in what you are selling. You could also host limited-time sales on your business website if you have an online shop or email those who have subscribed to your business newsletter directly with you.
This is similar to the point above, but you offer customers small free samples instead of selling products at a discounted price. These can be handed out in-store or at trade fairs that you are attending. They can also be placed in shopper’s bags after they have bought other items from you, as this is a good way to show them other products that they might like based on their purchases. This can be done both in-store and with your online orders.
Get Involved with Your Local Community
While offering customers freebies and discounts is a great way to grab their attention, getting involved with your local community is also something you should consider. By sponsoring a local sports team or collaborating with other independent businesses in the area on a community project, will put your brand in a positive light and show that part of your ethos is to give back. People will be more inclined to support businesses that are actively helping the community rather than larger corporations that are only interested in increasing their profits.
Be Wary of Over Promoting
Although getting the word out about your brand is important, you should also be wary of over-promoting, particularly on social media or with promotional emails. If people feel like their newsfeeds or inboxes are getting bombarded with your advertisements, this can be a turn-off. If you’re going to send out a newsletter, do it once a month, and try to post no more than three times a week via social media. This way, you are still active enough to stay present, but you aren’t becoming annoying either.
If you have been struggling to navigate your marketing and promotion for your start-up, use these tips and see if they can improve things for you.