Starting up a small business might be easy since nothing much is needed apart from the idea, capital, and a strategy. But for the business to grow, you need to market aggressively using strategies that will work. Whether it is promotions, sourcing for prospecting, carrying out conversions, or engaging the market segment in any other way, it has to be done in the right way.
Marketing tools are useful in both large and small businesses. They take advantage of technology to promote and market the products or services of a company. While using marketing tools for small businesses, you can compete with large companies on platforms such as social media, media streaming platforms, and most importantly, leverage your products or services in the marketplace.
So, to save time and money, you require more than the marketing team; marketing tools for your small business are essential. The tools always offer marketing solutions including customer data management, prospecting, conversions, and product promotion.
Benefits of Marketing Tools for Small Businesses
As an SMB entrepreneur, you should know that marketing tools for small businesses have numerous benefits for your young business. Here are some of the perks of using one of these tools.
- Growing customer base – It goes without saying that having the latest marketing tool will increase your customer base. Marketing tools for small businesses open up channels for acquiring new customers and converting them into buying customers. The tools enable the marketing team to collect data about new prospects in the market segment and engage them with product information.
- Increased profit margins – The more customers a small business gets, the higher the chances of making more profit. Through marketing tools for small businesses, you can grow the profit margins of the company, and this will eventually promote growth.
- Reduced costs – Tools automate services and replace intense manpower. Small businesses can save a lot of money through marketing tools for small businesses. Although premium marketing tools have to be purchased, some such as social media and video streaming platforms are free, and a business on a tight budget can take advantage of these free tools to save money. Those that charge always give value for the money, making this approach very affordable.
With that in mind, you now need to choose one of the best marketing tools for small businesses to leverage your business. If you are not sure which marketing tools for small businesses to choose for your company, we have compiled the top ones in 2021.
Troparé
On top of the list is the Troparé marketing tool. It is a self-service marketing tool targeting small and large businesses. From the numerous features, you can choose what is convenient for your marketing team. For instance, there is a database marketing strategy where your SMB gets access to various potential customer databases for marketing opportunities.
Troparé is also equipped with collaboration capabilities for the team members when they are in the field collecting customer data. Hence, everyone can see analyzed results in real time for the ease of making decisions. It is one of the paid marketing tools for small businesses, but it is worth investing in.
Google Analytics
Many of the marketing tools for small businesses are not entirely free. But Google Analytics is. Taking advantage of these marketing tools gives your business a lot of data analytics power. You can rely on GA to monitor traffic on your website and social media platforms before making marketing decisions. It is very simple to use, customizable, and also very powerful. Hence, even non-technical marketing teams can effortlessly use GA to leverage the business.
More uses of GA include assessing common challenges web users are having such as downtime, consolidating data on what they are viewing more, which landing pages are doing better or worse, and a lot more. With such insightful data, you can then align your business’s digital marketing strategy appropriately.
Crazy Egg
The Crazy Egg marketing tool works as a mapping tool. Just like Google Analytics, it works by analyzing the data on websites and social media accounts. Hence, the owner can make informed decisions related to digital marketing. Crazy Egg is on the list of the best marketing tools for small businesses since it is effective and accurate in its operations. And the good thing is that it is easy to use in a small business without technical marketers.
The tool also allows customer engagement, which brings positive changes to the business. From the information you gather, you can improve the product and service delivery strategies. These are important positive steps in the marketing of a small business.
Social Media
For the past few years, social media platforms have greatly grown due to the advancement of technology. Today, these are not just social platforms but also marketing platforms and sources of customer data. As a small business entrepreneur, social media platforms will create ways for you to advertise your business and engage with your potential customers.
Let’s take Facebook, for example. It helps you engage with customers by creating short videos, advertisements, posts, and chats, which will help promote your products. Not only will the customers watch the video, but they will also share the video with family or friends, hence promoting your brand visibility. Fortunately, social media marketing is almost free, making it very convenient for SMB. All you need is to have an account for the business and create time for marketing your products or services.
Hootsuite
Social media can sometimes be hard to maintain even if you are purely using the platforms for marketing. It requires you to be notified of events almost constantly, and accomplishing this can sometimes be challenging. More so, you need to leverage every possible opportunity such as inquiries from potential customers, popular social events, and trending news that creates opportunities for you to share your information.
There are tools designed to assist your SMB in such situations, and Hootsuite is one of them. It helps by providing a central management platform to manage all the social media platforms you are using like Facebook, Twitter, Instagram, and LinkedIn. When they are all brought together, you will never miss an important opportunity to promote your business.
Wishpond
Wishpond is marketing made simple. It is true to say that running a business smoothly is not that easy, and at some point, you will need help. Wishpond in this case helps by coming up with ideas such as creating landing pages, promotions, ad popups, and other marketing automation. All these work together to take your SMB’s marketing strategy to another level.
For example, this is the tool you need to create responsive and mobile-friendly landing pages and test them before they are released on the web. Additionally, this is one of the marketing tools for small businesses that will nurture your leads, direct them into the sales funnel, help you engage them, and eventually convert them into buying customers. Let’s just say that this type of tool always has all the solutions to your marketing problems all in one platform.
Kissmetrics
Conversations are one key element in every business. With Kissmetrics, which is one of the most powerful marketing tools for small businesses, you get to monitor all the conversations with customers. Additionally, marketers can analyze customer data and create reports that help in making factual decisions.
It is through this information that you get to understand the preferences of customers and then align your products and services towards them. This easy-to-use yet powerful tool is all you need to take your small business to the next level.
According to the website, this tool gives you many enterprise features while you pay an entry-level fee. Hence, this is a tool worth investing in.
Trello
You cannot always know everything in the business sector. This is why it is good to always collaborate with others. Entrepreneurs and marketers can use Trello as their collaboration tool to manage marketing projects. It has a free version, although it only includes limited features. You can take advantage of it to go from idea to action within a matter of minutes. The tool has boards to brainstorm and share ideas, cards to map activities, and lists for making work very easy for you.
Trello enters the list of the powerful marketing tools for small businesses since it helps organize your marketing campaigns and promote teamwork by assigning tasks to every team member. So, try this tool, and you will not regret it.
Mailchimp
If you are starting a new business, especially a small business, email marketing should be a part of your plan. The good thing about email marketing is that you get to interact directly with customers in their inbox. You also get to build long-lasting relationships with them, which for a small business owner is very important.
It is a fact that getting a free tool that can automate your email-marketing strategy is a great idea. Mailchimp is among the many free marketing tools for small businesses that have gained a great reputation. You can upgrade to the premium version when your business starts to pick up to get more amazing features.
As of now, you might have come across many email-marketing tools, and you might be wondering why you should choose Mailchimp. The truth is that this tool offers services that will enable you to manage emails effectively, and on top of that, it sends out emails automatically, hence making work easier.
Buffer
This social media tool is very wonderful when it comes to optimizing the presence of your small business on different platforms. It also automates all the business’s social strategies. Buffer offers a lot of products that your small business needs to schedule their posts on social media.
For starters, it is free, but you can upgrade to unbox more useful features as your small business expands. When used alongside other marketing tools for small businesses, your business will be destined to grow very fast.
Lander
This is also on the list of marketing tools for small businesses that your business needs in 2021. It is simply designed for web content and social media marketing to manage landing pages. According to digital marketers, targeting the right places for potential customers to land makes all the difference.
The landing pages found in Lander help the business person to form strategies when doing content marketing. Lander has cheap and easy-to-use landing page services as well as clean designs. With all this, the small business will experience high conversion rates.
Moosend
No matter how small the business is, it requires email marketing. This tool provides a cheap email-marketing platform that also has remarkable features. For instance, subscription forms, custom landing pages, and the like are all features you will get with this tool.
Moosend also has a lot of templates, improved tracking, and automation choices to be used during email marketing. It can be used together with tools that access client data to filter emails and other useful information. The automation feature can automatically respond to inquiries or any contact by potential customers. With this tool, your business is in a position to move to the next level.
HubSpot Marketing Hub
Finally, let us discuss HubSpot. It is a powerful platform that brings automation to your business. On the face of the platform, you get to see performance data from your website and social media pages, email-marketing progress, and the amount spent on marketing activities. Most importantly, you have a place to make your marketing strategy and get templates to jumpstart your work.
Since many marketers have a hard time following up on marketing matters happening in the business, HubSpot becomes one of the most reliable marketing tools for small businesses. It makes work easier by bringing all your business activities, tools, and data into one platform, which is convenient for you to access and use them. This saves you time, and you get to accomplish more within a short period.
Conclusion
These are the top marketing tools for small businesses that your SMB should have in 2021. From Google Analytics to Crazy Egg, they perform various essential functions related to the marketing of your business, and any of them can have a major impact on your business. Make sure you choose the one that fits your business needs and then wait for a successful outcome.
